Consumer Awareness Rises, BPJPH Chief: Halal Certification Now a Market Necessity
Indonesia’s Halal Product Guarantee Agency (BPJPH) has stated that growing public awareness of the importance of halal products is driving the broader implementation of halal certification throughout Indonesia.
BPJPH Chief Ahmad Haikal Hasan said that consumer awareness regarding product halal status continues to increase alongside strengthened halal literacy among the public.
These conditions have created a natural market mechanism that drives business operators to ensure their products carry halal certification.
“Social law will take effect. Products without halal certification will ultimately be abandoned by consumers,” said Haikal, commonly known as Babe Haikal, in a press release received by Kompas.com on Wednesday (11 March 2026).
This statement was made by Babe Haikal during a Media Gathering event in Jakarta on Monday (9 March 2026).
High consumer attention towards halal aspects is also reflected in the results of a Populix survey conducted in March 2023. According to one national media outlet, the survey involved 1,014 Muslim respondents aged 17–55 years across Indonesia.
The survey results showed that the halal logo became the primary consideration in product purchasing decisions. Eighty-three per cent of respondents stated that the presence of a halal logo was an important factor in choosing a product.
In addition to the halal logo, the survey also revealed several other considerations in Muslim consumers’ purchasing decisions, including clarity of product ingredient information (80 per cent), product suitability with needs (75 per cent), environmentally friendly packaging (52 per cent), and the factor of products being domestically produced (25 per cent).
These findings demonstrate that the halal logo has become the most dominant factor in product purchasing decisions and simultaneously reflects strong halal awareness among Indonesian consumers.
According to Haikal, a strong halal ecosystem has the potential to become one of the important drivers of national economic growth.