Close Up ads outrage concerned citizen

Close Up ads outrage concerned citizen

From Jurnal Indonesia

The recent television ads for Close Up toothpaste were
seductive and insulting. While the ads were attractive, they did
not comply with eastern norms and customs. Moreover, the ads
could anger those viewers who are sensitive.

The first ad pictures a wedding ceremony in a church.
Unfortunately, making an ad using a place of worship can hurt the
feeling of religious people. A church is sacred like any other
place of worship. The scene showing the "snatching away" of the
wife-to-be can give rise to the assumption the sacredness of
marriage is no longer respected.

Not to speak of the near-kiss in the church. This is highly
seductive and insults the place of worship. How can such a scene
be watched by children?

Another Close Up ad is about a kidnapping and has a similar
impact. In this ad the scene of the near-kiss is again unsuitable
to our nation's eastern customs. Did the makers of the ad fail to
consider the norms in this country?

The two ads are really different from the first ad in Close
Up's advertising campaign. The scene of a woman banging her head
against a post gave the impression of being worked out
brilliantly and precisely. This kind of ad is not only correctly
targeted at its audience, but also makes viewers smile. There is
nothing insulting in this ad. It is expected the makers of the
Close Up ads will be capable of making another ad like that in
the future.

MRS. SUHARTI

Depok, West Java