Close Up ads outrage concerned citizen

Close Up ads outrage concerned citizen

From Jurnal Indonesia

The recent television ads for Close Up toothpaste were seductive and insulting. While the ads were attractive, they did not comply with eastern norms and customs. Moreover, the ads could anger those viewers who are sensitive.

The first ad pictures a wedding ceremony in a church. Unfortunately, making an ad using a place of worship can hurt the feeling of religious people. A church is sacred like any other place of worship. The scene showing the "snatching away" of the wife-to-be can give rise to the assumption the sacredness of marriage is no longer respected.

Not to speak of the near-kiss in the church. This is highly seductive and insults the place of worship. How can such a scene be watched by children?

Another Close Up ad is about a kidnapping and has a similar impact. In this ad the scene of the near-kiss is again unsuitable to our nation's eastern customs. Did the makers of the ad fail to consider the norms in this country?

The two ads are really different from the first ad in Close Up's advertising campaign. The scene of a woman banging her head against a post gave the impression of being worked out brilliantly and precisely. This kind of ad is not only correctly targeted at its audience, but also makes viewers smile. There is nothing insulting in this ad. It is expected the makers of the Close Up ads will be capable of making another ad like that in the future.

MRS. SUHARTI

Depok, West Java