Changan Group's Ambition: Entering the World's Top 10 Through This Strategy
Chongqing - Changan Group, a Chinese automotive manufacturer, has officially announced an ambitious strategic framework titled “1+4+4+5” at the Global Strategy Launch and Global Partner Conference in Chongqing on Tuesday (21/4/2026).
This strategy serves as the primary foundation for Changan to strengthen its “Vast Ocean Plan” with concrete targets: breaking into the top 10 global automotive companies and achieving revenues of 600 billion yuan, or approximately Rp 1.5 quadrillion, by 2030.
This foundation is supported by four business pillars—including vehicles, components, services, and next-generation industrial ecosystems—as well as four key transformations: intelligence, green development, globalisation, and integration.
In a 10-year roadmap divided into two phases, Changan targets fivefold growth by 2030. The focus includes sales volume of New Energy Vehicles (NEVs), export sales, total revenue, profit, and brand value.
Specifically, Changan aims for sales of 2.4 million NEV units and 1.5 million units in international markets. With revenues reaching RMB 600 billion, the company also targets a brand value of RMB 200 billion, expected to place Changan in the list of the world’s Top 500 Influential Brands.
“Each transformation paves the way for the birth of a new generation of world-class enterprises. Changan Group will continue to commit to growth and progress together, forging cooperation with our industry partners under one aligned vision and goal to step into the future together,” stated Huarong in his official remarks.
To smooth the implementation of this strategy, Changan has established the “Six Major Leaps” or six measurable key steps. First, the transition of driving systems from single-domain smart driving to full-vehicle intelligence, supported by SDA Intelligence technology for more proactive safety.
Second, transformation to more efficient energy solutions through the development of hybrid vehicle technology, electric batteries, and hydrogen, with a carbon emissions peak targeted for 2027. Third, business expansion with goals to double NEV sales and overseas markets, as well as developing flagship global models.
Fourth, transformation from a “large industry, small ecosystem” model to a “large industry, large ecosystem” that integrates users, industries, and services. Fifth, renewal of the operational management system to be more modern, with a focus on innovation and human resource development.
Sixth, positioning Changan as a smart and environmentally friendly mobility technology company with high economic and social value.
Aligned with this grand strategy, Changan is also implementing three major initiatives: the Green Plan for new energy, the Intelligent Plan for smart mobility, and the Vast Ocean Plan for global expansion.
Currently, Changan has a sufficiently strong foundation. Throughout 2025, the company recorded sales of 2.913 million vehicles—an 8.5 percent year-on-year increase—with NEV contributions exceeding 1.1 million units.
In the research sector, Changan holds the top ranking in the evaluation of China’s National Enterprise Technology Centre for 14 consecutive years. Supported by 24,000 global R&D experts, the company has filed 20,935 patents.
To date, Changan’s distribution network has reached 118 countries through 1,124 sales networks, backed by 22 overseas manufacturing bases with a production capacity of 350,000 units.
In March 2026, monthly sales in international markets successfully broke through the psychological threshold of 100,000 units for the first time.