Carrefour's price slogan

Carrefour's price slogan

From Kompas

"If you get a lower price, we'll reimburse the difference"
reads a slogan in a Carrefour shopping center, Jakarta.

It's really great!; a slogan that convinces prospective
customers and implies that all prices here are under control and
lower than those of others. But the facts show a different story.

On May, 14 we bought a Philips water heater HD 4399 for Rp
332,700, at the Cempaka Mas Carrefour. A few days later, by sheer
coincidence, when we were doing some shopping at one of the
shopping centers at Kelapa Gading, we suddenly caught sight of a
product of the same brand priced at Rp 302,500.

Alerted by the slogan, we tried to test out what it promises.
We visited the Carrefour shopping center at Cempaka Mas and
handed over the purchase receipt, together with the telephone
number of the shopping center at Kelapa Gading.

Ms. Vita, who served us only by phone, gave an instruction
through her subordinate to take down our address and phone
number. She said that they would see to our query by checking out
the information given.

Naturally we were disappointed with the service. It
subsequently turned out that they simply tried to find excuses to
shirk their responsibility for the slogan conspicuously displayed
at the entrance.

We would like to ask the management of Carrefour: "What is the
use of making beautiful slogans that will eventually disappoint
customers?" How often have similar cases happened? It would be
much better if such slogans were dropped. What the customer
should do is to check carefully before buying. Many other
shopping centers do not display slogans, but they really do offer
reduced prices.

BACHRY BACHTIAR

Jakarta