Buying Back Wasted Time with Queue Jumpers
The night sky around Blok M is indeed captivating, but Nona Amalia (23) could no longer contain her frustration. A bowl of signature South Jakarta Noodles, promised to arrive in 30 minutes, was delayed by a full hour.
“I was still annoyed! The seating was already a wait, I had to step aside while waiting for people to finish eating. Double queuing, that. I had to wait because the system requires payment upfront for the order,” Nona complained recently to detikX.
Her interest in the signature South Jakarta Noodles and various culinary delights in the ‘country’ of Blok M is not without reason. As a customer relations officer for an event organiser company, she admits to being influenced by influencers showcasing unique and varied recommendations, from diverse flavours of food, fashion, aesthetic spots, to places for reflection.
Although Blok M has become a favourite destination for young people, the long queues at several viral tenants often become a complaint. This migrant from Cimahi frequently abandons her plans due to the excessive waiting times.
“If in Blok M it’s like being stuck. I don’t understand why people don’t move forward?” she said.
Queue Jokers Gain Popularity
Long queues in areas like Blok M seem to be the ‘price’ to pay for enjoying something viral. Whether eating, shopping, or just trying a viral spot, everything almost certainly requires extra time waiting.
From this, people began seeking alternative ways so that Nona and Blok M visitors do not have to stand in line for long. Queue joker services have started to be considered as a solution. Through digital technology, this service connects users with partners who can replace the physical queuing. Antriin.id is one of them, an app-based platform that connects users with partners to handle physical queues on their behalf.
A customer queuing at a coffee bar
Photo: David Kristiawan Irawan (intern)
detikX spoke with the founder of Antriin.id, Elan Setiawan (30). He recounted how the queue joker service began. It started from personal and surrounding frustrations, where Elan realised that long queues drain time and energy. Meanwhile, there are people who can spare their time to help others.
“So, from there came the desire to match partners who have extra time and can spare it with customers who don’t have much time,” Elan explained when met by detikX at Pasaraya Blok M, South Jakarta, on Saturday (11/04/2026).
Gradually, this frustration bore a brilliant idea to provide physical queuing services via an app developed by him as a programmer. Antriin.id was then launched to the public around August 2025. At that time, although locations and types of queues that could be handled had been formulated, it did not immediately lead Elan to offer the service to customers.
“So, from there it expanded to partners who could be partnered with to help replace customers in a queue, then down to the field,” he said.
Not stopping there, Elan also observed queue conditions at various public services, healthcare facilities, and viral eateries as benchmarks for Antriin.id partners to carry out their tasks. According to him, the implemented SOP (Standard Operating Procedure) is quite flexible to adapt to field conditions.
“But, in broad terms, Antriin.id partners will only work according to the determined schedule, hours, and inputted description,” Elan emphasised.
Like a jack-of-all-trades, Antriin.id offers various services aimed at replacing the physical presence of customers in queues. Be it accessing healthcare facilities, public services, trendy places, to concert ticket exchanges. Like ordering an online ride, this service can be easily accessed by customers through one app, supported by 200 Antriin.id partners spread across Jabodetabek.
Elan explained that customers simply select the type of queue, along with description, location, service duration, and make payment. Once confirmed, the system will find the nearest partner from the request location. Customers also need not worry, as there is a chatbox feature that facilitates communication with Antriin.id partners to monitor queue progress.
“Now, the duration determines how long the partner stays in the queue. For example, two hours at Hospital A, procedurally, per SOP, the partner should be there for 2 hours until the queue is completed,” he clarified.
Antriin.id’s service is quite pocket-friendly. For queuing at hospitals, customers are charged starting from Rp30,000 per hour, while outside that Rp40,000 per hour. There’s even a 50% discount for first-time customers using the service.
Once the order is completed and validated by the system, partners receive 80% of the proceeds, which can be monitored via the app. There are also weekly incentives for partners who accumulate more than 20 hours of queuing per week. If agreements are violated, Antriin.id imposes sanctions on both partners and customers to enforce discipline.
“For example, if an Antriin partner is late by more than 15 minutes, half an hour will be deducted from the commission for discipline. And if the customer exceeds, there will also be an additional charge per half hour,” Elan added.
Proven to Ease the Public
Although not yet a year since launch, Antriin.id’s presence greatly helps the public avoid the ‘horror’ of long queues. Like Kartika (35) who has already twice