Buy Now Pay Later Trend Strengthens, Fintech Players Ease Public Access to Electronic Needs
The need for electronic devices continues to rise alongside the digital lifestyle, driving financing companies to offer more flexible and inclusive solutions for the public.
Responding to this trend, PT Indodana Multi Finance is strengthening its Buy Now Pay Later (BNPL) service through Indodana PayLater to ease access to financing for electronic products.
Indodana Director, Iwan Dewanto, stated that leveraging technology is key to promoting financial inclusion, particularly in expanding financing access in the retail sector.
“We aim to deliver a more inclusive shopping experience, while providing added value to the public through easy access to financing,” he said in an official statement on Wednesday (8/4).
As part of this strategy, Indodana has partnered with PT Sharp Electronics Indonesia to broaden market reach and provide lighter payment options for consumers.
Through this collaboration, the public can purchase various Sharp electronic products, both in conventional stores and online, with flexible instalment schemes via Indodana PayLater. This scheme is seen as helping consumers manage expenses without delaying needs.
National Sales Senior General Manager of Sharp Indonesia, Andry Adi Utomo, welcomed the partnership positively. “We welcome this collaboration as it provides safe and quick payment flexibility for customers,” he said.
This partnership also coincides with Sharp’s 56th anniversary in Indonesia. On this occasion, Indodana supports the Sharp Lovers Day GIGA Fest 2026 programme, running from 5 March to 30 September 2026, with various offers and prize draw programmes for consumers.
To boost purchasing power, Indodana introduces the ‘Triple Zero’ promotion, covering 0% admin fees, 0% interest, and 0% down payment for tenors of three and six months, as well as a programme waiving two instalments for a 12-month tenor.
The company states that this step is part of efforts to strengthen Indonesia’s digital financing ecosystem, while expanding access to financial services, especially for those not fully reached by conventional banking.
Through various programmes and strategic partnerships, Indodana Finance hopes to continue making tangible contributions that support the growth of SMEs in Indonesia.
PT Indodana Multi Finance supports inclusive economic growth through the Indodana PayLater service, present in more than 55 cities/regencies across Indonesia.