Busy Parcel Business in Lovina Ahead of Idulfitri and Nyepi

Parcel (or hampers) business has begun to flood with orders ahead of Idulfitri, which falls close to Nyepi. Rizky Elisia Sandra, owner of a hampers business in Lovina, Singaraja, Buleleng, Bali, acknowledges this. The woman known as Kiki said orders for hampers rose sharply since entering Ramadan. The Nayaka Seserahan business owner initially served only seserahan orders; however, she saw an opportunity to sell parsel once Ramadan began.

‘Ramadan and the run-up to Nyepi, seserahan orders were a little quiet, so I tried opening parsel. It turned out the interest was very high,’ Kiki said during an interview in Buleleng on Sunday (8 March 2026).

Kiki opened two parcel themes simultaneously this year, namely for Ramadan and Nyepi. This is because the two major religious celebrations fall close together.

‘This blends the Ramadan and Nyepi themes because the timing is tight. So I opened two themes at once,’ she added.

To date, orders for parsel have reached around 120 packages. Kiki is still taking orders until 10 March.

These orders come from a range of customers, from local residents to institutions. According to Kiki, some buyers order in large quantities.

‘Sometimes one person can order up to 20 parsel. There are also orders from institutions for colleagues,’ she added.

Kiki tailors the contents of the parsel to the customer’s request. Generally, parsel contain food items and items for worship or prayer.

‘For Muslims, items usually include mukena or sajadah. For Nyepi, contents can include prayer equipment,’ she explained.

Parcel prices are also quite varied. The smallest package is priced from Rp 80,000, while the special packages are sold from Rp 200,000 depending on contents. Kiki also receives requests for parsel with budgets up to Rp 1 million.

‘We take only a small profit; the important thing is that it sells. We also help others share in Ramadan,’ she said.

Although parcel demand is high, Kiki faces several challenges, particularly in sourcing raw materials. Some items such as parcel baskets must be imported from Java.

‘Baskets have to be ordered from Java. Plastic wrapping is also hard to find in Singaraja; sometimes you have to go as far as Surabaya or Jakarta,’ Kiki said.

‘When it’s peak season like this, the goods are fiercely contested. Delivery can also be overloaded,’ she added.