BROXO Updates Brand and Targets Asian Market Expansion

Jakarta (ANTARA) - BROXO, a European water treatment salt producer, has announced a brand update whilst preparing for expansion into Asian markets, including Indonesia and Malaysia, as part of the company’s global growth strategy.

The company, which operates under European salt producer group Groupe Salins, stated that the brand update has been undertaken to strengthen the company’s identity and align the brand’s appearance with increasingly evolving market needs.

Nico Basson, Segment Marketing Manager for Water and Retail Products at BROXO, said the move forms part of efforts to maintain the company’s reputation, which has operated for over a century in the water treatment sector.

Basson explained that BROXO is known as a producer of high-quality vacuum salt used in water softening systems for various industrial and commercial applications.

The product is manufactured from salt extracted from underground salt caves in the Netherlands and Denmark, then processed into briquette and tablet forms.

The company cited the brand update as also forming part of its strategy to expand its market presence in Asia.

Having previously strengthened its presence in China, BROXO is targeting business expansion into Indonesia and Malaysia to respond to growing demand for water treatment solutions in the region.

Currently, BROXO products are used by various sectors, ranging from restaurants and hotels to industrial facilities that utilise water softening systems.

“We are building on a strong foundation and preparing this brand for sustainable growth,” said Basson.