Broker Competition Intensifies, but Service Remains the Key Differentiator
Opening a trading account is merely the beginning of a client’s relationship with a broker. Following this, the quality of service becomes apparent: when funds are withdrawn, when transaction costs are scrutinised, or when clients require assistance amidst market volatility.
These daily experiences are the primary focus for Finex when observing competition within the futures brokerage industry. Amidst increasingly similar offerings, the company believes that the ability to maintain client trust is becoming increasingly vital.
The Commodity Futures Trading Regulatory Agency (Bappebti) noted that 67 futures brokerage firms were active during the first quarter of 2026. Most offer seemingly similar facilities, ranging from access to gold, forex, and indices to trading applications and demo accounts.
For traders, the difference becomes evident when these facilities are utilised. How long does it take for withdrawals to reach an account? Does the spread—the difference between the buy and sell price—widen during rapid market movements? Is there staff available to respond when help is needed? Are transaction terms consistent with what was advertised?
Finex CEO Agung Wisnuaji stated that the company is focusing on improving services that directly impact clients. “We have never aimed to be number one on a list. Our goal is to make trading easier and clearer for our clients,” Agung said in a statement on Saturday (19/09/2026).
“We are working on the products, accelerating deposit and withdrawal processes, and ensuring there are people ready to assist when clients need it. If more traders choose us, that will be the answer as to whether this hard work is worth it,” he added.
One reference for monitoring brokerage transaction activity is the Broker Performance list published monthly by the Jakarta Futures Exchange (JFX). This list provides periodic insights into the transaction activities of exchange members.
From January to July 2026, Finex held the top position on this list for six out of seven months. In February, Finex was in second place. Agung views these achievements as the result of service improvements and as feedback for future endeavours.
“The monthly list only shows what traders did last month. It does not guarantee what they will do next month. That part must still be continuously fought for,” he said.
Beyond transaction activity, regulatory assessments provide an overview of brokerage compliance. In Bappebti’s periodic assessment for the January–March 2026 period, seven out of the 67 assessed brokers achieved the highest rating. Finex was among them, marking its eighth consecutive quarter of such achievement.
This assessment covers compliance, financial integrity, transaction monitoring, anti-money laundering implementation, and the handling of client complaints.
Transaction rankings and regulatory assessments should be interpreted according to their specific functions. Neither eliminates the risk of loss in trading, nor do they guarantee profits for clients. Traders must still understand the instruments and transaction terms before making decisions.
“For FineX, maintaining trust means continuously improving the customer experience, regardless of the company’s position on monthly lists. Ultimately, service quality is tested every time a client transacts and requires assistance,” he concluded.