BRI's LinkUMKM Empowers Female Fashion Entrepreneurs to Level Up
In the midst of ever-changing fashion trends, creating products that not only follow styles but also preserve cultural identity presents a challenge for business actors.
KainIndonesia.co addresses this by processing Nusantara woven fabrics into ready-to-wear clothing relevant to contemporary needs. Developed by a woman from East Jakarta, KainIndonesia.co uses traditional fabrics as the main foundation of its products.
Established in 2021, this business stems from a concern for the importance of preserving and maintaining Indonesian woven fabrics to remain relevant amid the times.
Various woven fabrics such as batik, ikat, lurik, and endek are transformed into modern, fashionable, and comfortable clothing without losing their distinctive character.
Embracing the concept of “From Office to Hangout”, KainIndonesia.co offers models like outers and blouses as flagship products, with complete size options up to big sizes, as well as custom options and international size conversions.
The owner of KainIndonesia.co, Shinta Paramarti, stated that she first learned about LinkUMKM BRI while participating in the BRI Incubator. She explained that BRI is a major bank that is very good.
This commitment is reflected in its network of branch offices and ATMs spread to remote areas, making her confident that BRI’s programmes will provide significant benefits.
“And indeed, within LinkUMKM there are various features that help MSMEs continue to develop, such as modules, consultations with MSME experts, and various events held every week,” she said.
As the business grows, KainIndonesia.co markets its products through various channels, from offline, marketplaces, to social commerce, with market reach from local to exports.
Through LinkUMKM, KainIndonesia.co gains access to learning to strengthen business management while expanding business networks.
In its operations, this business also utilises QRIS and BRI savings to support transactions and financial management, as well as allocating part of the business proceeds for investment.
Shinta added that business development will continue to focus on strengthening identity based on woven fabrics while expanding market acceptance of culturally nuanced clothing.
“We want to continue to be a bridge between tradition and modern lifestyles, preserving heritage, bringing stories to life, and creating broader impacts for many people, as well as bringing Indonesian Woven Fabrics to become increasingly relevant. Not only in Indonesia, but also in the global market,” she said.
By the end of March 2026, LinkUMKM has been utilised by more than 15.57 million MSMEs as an online business mentoring platform, from capacity building, market expansion, to accelerating the process of levelling up.
LinkUMKM presents six main integrated features, namely UMKM Smart, Rumah BUMN, Media, Community, Digital Showcase, Coaching Clinic, and other services. One of them is NIB registration, supported by more than 840 learning modules to strengthen soft and hard skills of business actors.
On a separate occasion, BRI Corporate Secretary Dhanny said that the development of businesses like KainIndonesia.co demonstrates the ability of MSME actors to blend cultural richness with evolving market needs.
According to him, KainIndonesia.co shows that business actors are capable of processing the wealth of Nusantara woven fabrics into value-added products relevant to societal needs.
Through LinkUMKM, BRI encourages business actors, including women, to continue developing their business capacities to be more adaptive and sustainable.
“Going forward, BRI will continue to strengthen its mentoring role so that more MSMEs can grow and provide real contributions to the economy,” he said in a statement on Thursday (9/4/2026).