BRI Insurance Launches Insurance Literacy Education Programme for University Students

PT BRI Asuransi Indonesia (BRI Insurance) has provided insurance literacy and financial inclusion education to university students through the Gerakan Nasional Cerdas Keuangan (GENCARKAN) initiative held at Universitas Ciputra in Surabaya, East Java.

Deputy Division Head of Development and Operational Business Division at BRI Insurance, Ari Pratama, stated that the activity forms part of the company’s effort to support improved financial literacy and inclusion, particularly regarding public understanding of insurance products.

“Through this insurance literacy and financial inclusion initiative, we hope that university students and the public can understand and experience the benefits of insurance protection in the future,” Ari said.

The literacy activity, held on 5 March, was attended by more than 500 participants comprising university students, lecturers, and campus administrators from Universitas Ciputra.

Ari stated that the education programme aims to enhance understanding of the importance of insurance protection and expand public access to insurance services. The financial literacy initiatives also target various community groups including students, residents of disadvantaged, frontier, and outermost regions (3T), Islamic boarding school students, and community organisations.

BRI Insurance Chief Executive Officer Budi Legowo stated that the company is committed to supporting financial literacy and inclusion programmes initiated by the Financial Services Authority (OJK). He described GENCARKAN as part of BRI Insurance’s contribution to efforts to increase financial literacy and inclusion across Indonesia.

BRI Insurance provides various property insurance products that the public can utilise to protect various assets, including business assets. The company is also working to facilitate insurance services from policy purchase through to claims reporting processes for customers.