BRI Insurance Drives Product Innovation and Performance Amid Industry Competition
PT BRI Asuransi Indonesia (BRI Insurance) celebrated its 37th anniversary under the theme “Resilient & Leading”. The 37th anniversary celebration was held both online and offline at the BRI Insurance Head Office, Graha BRI Insurance, South Jakarta, on 17 April 2026.
The highlight of the celebration featured a series of events, from speeches by Director Budi Legowo and Chairman Kris Hananto, to the simultaneous cutting of tumpeng by all BRI Insurance work units across Indonesia as a symbol of gratitude for the company’s business journey.
In his speech, Budi Legowo expressed appreciation for the performance and contributions of all employees in driving the company’s growth. He assessed that BRI Insurance’s 37-year journey reflects business resilience in facing various industry challenges.
According to Budi, through hard work and dedication, BRI Insurance has been able to strengthen its position in the national insurance industry.
“The company is expected to increasingly provide benefits to society and contribute to national economic resilience and growth. In addition, we continue to encourage the strengthening of the insurance sector through relevant product and service innovations for partners and policyholders,” said Budi in a statement on Monday (20/4/2026).
BRI Insurance Chairman Kris Hananto stated that the company’s performance shows a positive trend from year to year. He assessed that synergy among workers has become an important factor in achieving business targets.
“I see how all BRI Insurance workers synergise to achieve the company’s targets. This momentum is expected to drive improved performance in the next period,” said Kris.
To strengthen its business strategy, BRI Insurance also reaffirmed its commitment to product innovation by launching OTOMAXY by BRI Insurance, now available through the BRINS Mobile app.
In addition to focusing on business development, the company also carries out social responsibility by distributing 400 staple food packages to communities around the head office as part of its corporate social responsibility (CSR) programme.
This 37th anniversary momentum serves as a reinforcement for BRI Insurance in enhancing performance, both in terms of business and corporate governance, as well as driving sustainable innovation to provide relevant protection solutions for society.