BRI Brings SALAKU to Penetrate Global Markets via Food & Hospitality Asia 2026 in Singapore

PT Bank Rakyat Indonesia (Persero) Tbk, or BRI, through its BRI UMKM EXPORT empowerment programme, has successfully promoted salak-based processed products from PT Salaku Cara Enak Makan Salak (SALAKU), which will feature at the Food & Hospitality Asia (FHA) 2026 in Singapore on 21–24 April 2026.

BRI’s Commercial Banking Director, Alexander Dippo Paris Y.S., stated that SALAKU’s entry into the international market via the FHA 2026 event reflects the substantial potential of UMKM in creating value-added products capable of competing globally.

“SALAKU serves as an example of how UMKM can grow through consistent and market-relevant innovation,” said Alexander in his statement on Sunday, 10 May 2026.

Through curation and empowerment processes, BRI ensures that business actors are not only prepared in terms of products but also possess the business readiness to enter international markets.

“Going forward, BRI will continue to strengthen UMKM empowerment so that they can level up and have competitiveness in the global market,” he added.

SALAKU is a UMKM from Bekasi that has been operating since 2016 and develops salak-based innovations with a zero-waste concept, offering healthy snacks such as gluten-free sago cookies while adding value to local commodities.

Through BRI’s empowerment programme, SALAKU has become part of the curation and mentoring process that strengthens business foundations, from product quality and packaging development to production readiness for reaching broader markets. This process is followed by export training that equips business actors with an understanding of international standards and market penetration strategies.

SALAKU’s owner, Shelly, revealed that the business was built through a long process full of challenges, from production limitations to building market understanding of salak-based products.

“This journey started from zero, with all the existing limitations. Production was done simply, experiments were repeated many times, and failures became an inseparable part,” said Shelly.

However, it is from this process that they discovered their main strength: consistent innovation and the courage to be different.

“We not only want to create delicious products but also generate value in terms of quality, sustainability, and social impact for farmers and surrounding communities,” she stated.