BPJPH Head Encourages Maintaining Social Bonds through Consumption of Halal and Wholesome Products
The Eid al-Fitr moment is not only an occasion for mutual forgiveness but also for strengthening social bonds, including while enjoying various dishes together with family and friends.
The Head of the Halal Product Assurance Organising Agency (BPJPH), Ahmad Haikal Hasan, has invited the public to make the consumption of halal products an important part of maintaining blessings in every moment of togetherness.
“The social bonds we build will become even more meaningful if accompanied by the consumption of halal and wholesome products. This is part of our efforts to maintain blessings in everyday life,” said Haikal in his statement on Friday (27/3/2026).
Haikal believes that awareness of halal products should begin from the family environment as it is the starting point for broader public education. In addition, the habit of choosing and serving halal food at home will shape good consumption behaviour in society as a whole.
“Start from simple things, such as ensuring the ingredients we use in cooking are clearly halal, to choosing products that are already certified halal. This is a small step, but it has a big impact,” he explained.
In addition to the educational approach, the government through BPJPH is also implementing halal certification obligations on a regulatory basis in accordance with Law No. 33 of 2014 on Halal Product Assurance.
This regulatory approach ensures that every product circulating in the market has undergone a proper examination and certification process, so consumers have legal certainty and quality guarantees.
“Producers or business actors have the responsibility to present dishes that are not only delicious but also guaranteed halal. This is done through halal certification,” Haikal added.
“The government through BPJPH ensures that products labelled halal have undergone a standardised process in accordance with applicable regulations, thus producing products that are traceable and guaranteed halal,” he continued.
Furthermore, Haikal conveyed that the halal lifestyle is no longer just a trend but has become a need for a society that is increasingly aware of the quality, safety, and clarity of the status of consumed products.
Therefore, halal certification must be understood as a need for product producers to meet consumer needs by producing quality products that are guaranteed halal.
BPJPH continues to encourage increased public literacy on the importance of halal products, while inviting business actors to immediately undergo halal certification so that every marketed product provides legal halal assurance.
“In the midst of the post-Eid togetherness atmosphere, I invite all of society to continue nurturing the spirit of social bonds by prioritising values of halal, safety, and goodness in every aspect of life. In this way, every moment of togetherness not only brings happiness but also brings peace and blessings for all,” Haikal concluded.