Boosting Transactions 15-Fold, Tokopedia-TikTok Shop Reveals Success of Ramadhan Ekstra Seru 2026

Jakarta, VIVA – Tokopedia and TikTok Shop reported a 15-fold surge in transactions during sahur as part of the ‘Ramadhan Ekstra Seru 2026’ campaign, which was also boosted by live activities on TikTok.

Executive Director of Tokopedia and TikTok Shop Indonesia, Stephanie Susilo, stated that supported by TikTok’s discovery power and community, they have delivered a #BelanjaAman and #JualanNyaman experience for buyers and sellers.

“Which is complemented by various attractive offers in the Ramadhan Ekstra Seru campaign, especially during peak Ramadan times like sahur,” said Stephanie in her statement on Wednesday, 1 April 2026.

She explained that throughout Ramadan 2026, 38 billion people watched live streaming from sellers and affiliate content creators. The increase in transactions on TikTok Shop by Tokopedia was recorded at 15 times, throughout this year’s Ramadan sahur momentum.

“This proves that videos on TikTok not only inspire but also help sellers optimise growth during crucial moments like Ramadan. We are proud to see the achievements of the sellers participating in this campaign,” said Stephanie.

In the Muslim fashion category, sellers on TikTok Shop recorded a transaction increase of around three times thanks to Ramadhan Ekstra Seru 2026, compared to regular days.

Meanwhile, Tokopedia recorded a transaction surge of up to three times in the first hour of the peak day of Ramadhan Ekstra Seru 2026, compared to the same campaign last year.

According to data from the Ministry of Tourism and Creative Economy of the Republic of Indonesia in 2022, the fashion contribution reached 17.6 percent of the total creative economy value, amounting to Rp225 trillion. This makes it one of the largest contributors to GDP alongside culinary and crafts.

“With that potential, Ramadan becomes a strategic momentum for local brands to drive growth while strengthening the role of fashion in the national creative economy,” she said.

For information, through the Ramadhan Ekstra Seru 2026 programme, local fashion brands like Batik Christo successfully recorded a transaction increase of more than four times on TikTok Shop.

Meanwhile, Fortklass experienced a nearly 12-fold surge in orders on Tokopedia during the campaign. Both affirm that the synergy between the Ramadan momentum and digital campaigns can drive significant growth for local brands.