BMH Invites Orphaned Children to Select Their Own Eid Clothes

Jakarta — Providing space for orphaned children to select their own Eid needs is considered to have significant psychological impact. This approach not only meets clothing requirements, but also builds children’s confidence and self-worth ahead of Eid al-Fitr.

The programme was organised by Baitul Maal Hidayatullah (BMH) through the Blessed Ramadan Shopping activity at Matahari Department Store Gressmall, Gresik, on 25 February 2026. Beneficiary children were invited to directly select clothing to wear during Eid celebrations.

This approach positions children as subjects with choices, rather than mere aid recipients. Several social observers believe that the direct experience of selecting items can help children learn decision-making and experience equal treatment in public spaces.

A representative from Matahari Department Store Gressmall, Iis, expressed pleasure at being able to participate in the programme.

Imam Muslim, Head of the Programmes and Empowerment Division at BMH East Java, stated that the programme was organised to provide a memorable experience for orphaned children. “We wanted to provide a memorable experience for them. This is not simply about new clothes, but about building happiness and confidence in orphaned children as they welcome Ramadan and Eid al-Fitr,” he said in a press release on Sunday (1 March 2026).

Experience-based programmes such as this demonstrate a shift in philanthropic approaches from consumptive aid towards strengthening psychosocial aspects. Ramadan serves as an opportunity to expand this impact, by positioning orphaned children as individuals requiring empowerment, not merely assistance.