Bluebird records revenue of Rp5.7 trillion amid technological disruption
PT Blue Bird Tbk (BIRD) recorded revenue of Rp5.7 trillion in 2025, driven by solid performance across all lines and ongoing adaptation to technological disruptions in the national transport industry.
“In the 2025 fiscal year, we recorded our highest financial performance since the technological disruption. The company booked revenue of Rp5.7 trillion, up 13.2% year-on-year (yoy),” said Blue Bird President Director Andre Djokosoetono in a statement in Jakarta on Tuesday.
He noted the solid performance across all business lines, both taxi and non-taxi, which collectively contributed to revenue growth.
In terms of profitability, the company recorded an EBITDA of Rp1.34 trillion and net profit of Rp643.4 billion, both growing compared to the previous year. However, he did not specify the previous year’s EBITDA or net profit figures.
Nevertheless, he emphasised that this performance demonstrates the company’s success not only in adapting to industry disruptions but also in growing beyond achievements from the pre-ride-hailing era, through consistent service quality as the main business foundation.
“Currently, we are continuously accelerating to strengthen our position as a mobility-as-a-service company that provides multimodal mobility solutions,” he said.
The company also optimised service capacity by adding around 1,800 vehicles throughout 2025, bringing the total fleet to more than 26,000 units, including electric vehicles.
Operational network expansion was also carried out by increasing the number of pools to 58 locations and expanding bases to more than 1,300 strategic points in various cities.
Furthermore, he said that strengthening digital channels was one of the drivers of revenue growth. The MyBluebird app recorded a more than 30% increase in users, with bookings through the app contributing around 40% of total transactions.
“In addition, the Fixed Price feature showed a twofold increase in usage, reflecting customer preference for tariff certainty,” he said.
He affirmed Bluebird’s commitment to sustainability continues to be implemented.
Throughout 2025, the company added electric vehicle fleets operated through Bluebird and Goldenbird services in various cities such as Jakarta, Surabaya, Bandung, and Medan.
On the social side, various initiatives were consistently carried out, from empowerment through the Kartini Bluebird programme for wives and female children of drivers, the Bluebird Peduli Scholarship for children of drivers and employees, to the Umrah programme for driver partners and employees, which overall reached more than 70,000 beneficiaries.
“Entering 2026, Bluebird sets the company’s strategic direction for Quick Action, Accurate Service, Rapid Growth as a response to industry dynamics and evolving customer expectations,” he explained.
The company will focus on accelerating business development through more adaptive expansion into strategic cities, while strengthening the service ecosystem according to each region’s characteristics.
Bluebird will also develop more flexible service models to reach a wider spectrum of customer needs, while maintaining standards of safety and comfort.
“This strategy does not focus on price competition, but on expanding service relevance,” he said.
With the capabilities built, Bluebird will also drive new demand creation through optimisation of various distribution channels, both through its own digital channels and expanded partnerships via digital platforms and service points at strategic locations.
All these efforts are supported by the role of frontline guards, including drivers and customer response teams, who deliver service experiences based on human connection and are key to maintaining customer trust.
“With a disciplined and adaptive strategy, we are optimistic about continuing to be the top choice in meeting various mobility needs of the community,” said Andre.