Biore quiz

Biore quiz

From Jayakarta

It is interesting to watch the quiz programs offering prizes,
particularly the one broadcasted by RCTI on New Year's Eve.
Nevertheless, I was concerned about the values of the program.
The viewer who actually got through on the phone and answered the
question correctly won millions of rupiah. Imagine, for one
question the prize was Rp 3 million or Rp 8 million. The question
was not difficult. The public had to identify the voice of a TV
personality for which, for example, the viewers needed to be
familiar with the sports program on RCTI as the answer was the
commentator of the program. The other question was the name of a
national boxer. The question was also easy as they gave a few
hints about the boxer. The winner was the viewer who could
quickly contact RCTI and give the correct answer.

The winner must be very happy because he/she pocketed a lot of
money so easily. It's just like gambling. Briefly, this sort of
quiz is not educational when compared with a prize won through
competitions. For instance, writing contest (essays, novels
etc.).

In this case, RCTI and the sponsor -- Biore cosmetics -- could
instead use the funds for developing creativity and at the same
time encourage the participation of viewers. The winner of the
contest would be proud of his/her competence and achievement,
instead of making a fortune by the grace of luck.

Why doesn't RCTI think of an alternative program more
educational in nature? If it wants to aim at young people, the
program should be directed so as to motivate their interests.

HARTONO HAMID

Jakarta