Binggrae Participates in THAIFEX 2026, Asia's Largest Food and Beverage Industry Exhibition

Seoul, South Korea — Binggrae, the leading South Korean food company, participated in THAIFEX – Anuga Asia 2026, one of Asia’s largest food and beverage industry exhibitions. Binggrae is widely known for flagship products such as Banana Flavoured Milk, yoghurt Yoplait—Korea’s first thick yoghurt developed through technical collaboration with Sodima—and the iconic Melona ice-cream bars. Since its establishment in 1967, Binggrae has been a popular brand among Korean consumers.

At the exhibition held 26–30 May in Bangkok, Thailand, Binggrae will occupy promotional booth (2-W01). Through meetings with distributors and global buyers, Binggrae aims to raise brand profile and expand its distribution network in Southeast Asia. Binggrae has participated in the event three times in a row.

Since 2007, Binggrae has exported ice cream products such as Melona and Samanco to Thailand. These products are now available in premium supermarket networks such as Gourmet Market, Tops Market, Foodland, and Max Valu. In addition, Binggrae continues to expand its product lines and strengthen consumer interaction through various digital marketing programs.

Looking ahead, Binggrae plans to accelerate expansion in Southeast Asia by widening distribution in Thailand. Binggrae is stepping up its promotion of its ice cream portfolio through targeted marketing campaigns, with Melona as the flagship product. A new Pistachio-flavoured Melona will be the initial focus of the marketing programme. Binggrae will also introduce a Banana Flavoured Milk variant for export markets that can be distributed without refrigeration, in order to broaden product choices in the region. This year, Binggrae plans to launch new variants—Taro and Chestnut—specifically designed for Thai tastes, while also boosting exports of non-refrigerated products across Southeast Asia. Additionally, Binggrae targets increased sales of halal-certified products in Muslim-majority countries, such as Indonesia and Malaysia.

Separately, Binggrae also manages its official YouTube channel, O My Guide (www.youtube.com/@OMG_omyguide), which features K-food content for international audiences.

A Binggrae representative stated, ‘By participating in THAIFEX 2026, we aim to accelerate penetration into Southeast Asian markets while expanding our global business footprint.’