BINA Lebaran 2026 Campaign Launched, Targeting Rp53 Trillion in Transactions
Indonesia’s national Belanja di Indonesia Aja (Shop in Indonesia Only—BINA) Lebaran 2026 campaign officially launched on 6–30 March 2026. The programme aims to encourage domestic consumption during Ramadan through Eid al-Fitr whilst strengthening the circulation of the national economy. The BINA Lebaran campaign this year is being held across more than 400 shopping centres and approximately 80,000 stores throughout Indonesia.
Co-ordinating Minister for Economic Affairs Airlangga Hartarto stated that the government appreciated the consistent implementation of the programme, which has proven effective in maintaining public purchasing power during major religious celebrations.
“The programme targets transactions of around Rp53.38 trillion, representing approximately a 20 per cent increase compared to last year,” Airlangga said in a statement on Tuesday (10 March).
He noted that various government stimulus measures—ranging from social assistance to transport discounts and the payment of holiday allowances (THR)—are expected to strengthen consumer spending during Ramadan and Eid al-Fitr.
HIPPINDO Chairman Budihardjo Iduansjah stated that Ramadan and Eid al-Fitr represent the most important period for the national retail industry and serve as the primary driver of domestic consumption.
According to him, the BINA Lebaran 2026 programme features various promotions and discounts of up to 70 per cent from approximately 800 brands spanning fashion, food and beverages, electronics, and daily necessities.
Meanwhile, Lazada Indonesia Vice President of Government Affairs Yovan Sudarma emphasised that collaboration in the BINA programme forms part of Lazada’s commitment to strengthening the domestic economy through digital transformation.
“Lazada’s collaboration with HIPPINDO in the BINA Lebaran 2026 programme demonstrates our support for strengthening the national economy through synergy between offline retail and digital channels,” Yovan stated.
According to him, the integration of the retail ecosystem and digital platforms is also expected to help local brands and small and medium-sized enterprises (SMEs) expand their market reach and increase sales during the Ramadan and Eid al-Fitr period.