{
    "success": true,
    "data": {
        "id": 1603143,
        "msgid": "bina-lebaran-2026-campaign-launched-targeting-rp53-trillion-in-transactions-1773161906",
        "date": "2026-03-10 23:12:00",
        "title": "BINA Lebaran 2026 Campaign Launched, Targeting Rp53 Trillion in Transactions",
        "author": "Putri Yuliani",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Economy",
        "summary": "Indonesia's national Shop in Indonesia Only (BINA) Lebaran 2026 campaign officially commenced on 6\u201330 March 2026, aiming to boost domestic consumption during Ramadan through Eid al-Fitr and strengthen the national economy. The programme targets Rp53.38 trillion in transactions\u2014a 20 per cent increase from the previous year\u2014operating across more than 400 shopping centres and approximately 80,000 shops nationwide, with government stimulus measures including social assistance, transport discounts, and holiday allowances (THR) supporting consumer spending.",
        "content": "<p>Indonesia\u2019s national Belanja di Indonesia Aja (Shop in Indonesia\nOnly\u2014BINA) Lebaran 2026 campaign officially launched on 6\u201330 March 2026.\nThe programme aims to encourage domestic consumption during Ramadan\nthrough Eid al-Fitr whilst strengthening the circulation of the national\neconomy. The BINA Lebaran campaign this year is being held across more\nthan 400 shopping centres and approximately 80,000 stores throughout\nIndonesia.<\/p>\n<p>Co-ordinating Minister for Economic Affairs Airlangga Hartarto stated\nthat the government appreciated the consistent implementation of the\nprogramme, which has proven effective in maintaining public purchasing\npower during major religious celebrations.<\/p>\n<p>\u201cThe programme targets transactions of around Rp53.38 trillion,\nrepresenting approximately a 20 per cent increase compared to last\nyear,\u201d Airlangga said in a statement on Tuesday (10 March).<\/p>\n<p>He noted that various government stimulus measures\u2014ranging from\nsocial assistance to transport discounts and the payment of holiday\nallowances (THR)\u2014are expected to strengthen consumer spending during\nRamadan and Eid al-Fitr.<\/p>\n<p>HIPPINDO Chairman Budihardjo Iduansjah stated that Ramadan and Eid\nal-Fitr represent the most important period for the national retail\nindustry and serve as the primary driver of domestic consumption.<\/p>\n<p>According to him, the BINA Lebaran 2026 programme features various\npromotions and discounts of up to 70 per cent from approximately 800\nbrands spanning fashion, food and beverages, electronics, and daily\nnecessities.<\/p>\n<p>Meanwhile, Lazada Indonesia Vice President of Government Affairs\nYovan Sudarma emphasised that collaboration in the BINA programme forms\npart of Lazada\u2019s commitment to strengthening the domestic economy\nthrough digital transformation.<\/p>\n<p>\u201cLazada\u2019s collaboration with HIPPINDO in the BINA Lebaran 2026\nprogramme demonstrates our support for strengthening the national\neconomy through synergy between offline retail and digital channels,\u201d\nYovan stated.<\/p>\n<p>According to him, the integration of the retail ecosystem and digital\nplatforms is also expected to help local brands and small and\nmedium-sized enterprises (SMEs) expand their market reach and increase\nsales during the Ramadan and Eid al-Fitr period.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bina-lebaran-2026-campaign-launched-targeting-rp53-trillion-in-transactions-1773161906",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}