Billboard language

Billboard language

JAKARTA (JP): The Bekasi regency has set the end of June as
the deadline for the replacement of billboards using foreign
languages with new ones using proper bahasa Indonesia, an
official said yesterday.

Memet Rochmat, head of Bekasi's Revenue Office, said that
there is no reason for advertisers not to use bahasa as the
government has launched an aggressive campaign on its proper use.

"We have issued a circular, distributed to billboard owners in
Bekasi, for them to change their language," he said.

The replacement of billboards using a foreign language to
bahasa is free of charge, except if their owners change the size
and the shape of the billboards, he said.

Rochmat said that the replacement order not only applied to
certain billboards but to all kinds of advertisements. "This is
intended to help achieve the government's plan to popularize the
use of bahasa," he said. (12/hhr)