Billboard 'I Must Die' Removed, Pram Bans Sensitive Ads in Jakarta

The Jakarta Provincial Government has removed billboards for the film ‘Aku Harus Mati’ that were displayed on several roads in Jakarta. Governor Pramono Anung said the removal was carried out after receiving complaints from the public.

“The billboard has been taken down. But the principle is, this must not happen again,” Pramono said at Pasar Gardu Asem, Central Jakarta, on Monday (6/4/2026).

According to Pramono, the installation of sensitive advertisements without considering their impact on the public is an action that must be evaluated. He emphasised that the Provincial Government will prevent the installation of similar billboards in the future.

“Things like this are only to attract the public and then put up sensitive ads, and this impacts society. So this must not happen again,” he stated.

Previously, social media was abuzz regarding the billboard or promotional billboard for the film with the text ‘Aku Harus Mati’, which was deemed to make the public uncomfortable. The Jakarta Provincial Government responded to residents’ concerns by removing the advertising boards scattered at several points.

In a viral post seen by detikcom on Sunday (5/4), the advertising board read ‘Aku Harus Mati’ with a background of a blue creature with red eyes. The content drew complaints from residents.

Head of Civil Service Police Unit of DKI Jakarta Satriadi Gunawan said his side had coordinated with the advertising bureau displaying the ad. As a result, the film billboard was taken down.

“Yes, yes. So we have coordinated with the advertising bureau to immediately remove it. Correct, correct (the ones removing the billboard are from the bureau’s side),” Satriadi said when contacted on Sunday (5/4).