Beyond Discounts: Consumers Now Prioritise Authenticity and Quality
In Indonesia’s online shopping landscape, the public is no longer merely hunting for price reductions. Aspects of guaranteed authenticity and product quality have now risen to the top as primary considerations.
Observing this dynamic, Lazada Indonesia has introduced the LazMall Luxury channel. This channel is designed for consumers who desire high-end products from a range of leading national and international brands, without the shadow of doubt regarding the authenticity of their purchases.
According to the Head of Operations and Business Growth at Lazada Indonesia, Amelia Tediarable, internal platform data shows a strong shift in interest towards what she describes as ease of shopping and personal convenience. Today’s consumers have moved into a phase of ‘confident commerce’, a climate where trust in quality assurance holds full control over purchasing decisions.
“If we look at our customers, they have entered what we call the phase of confident commerce. They no longer prioritise discounts or promotions, but also ease of shopping. Therefore, they are now considering authenticity, trust, and upholding quality over quantity,” Amelia stated during the launch of LazMall Luxury in Jakarta on Tuesday (1/9/2026).
Responding to these increasingly sophisticated market demands, LazMall Luxury is positioned as an exclusive shopping space that prioritises strict curation. The presence of this channel aims to make it easier for users to find selected products that have been precisely verified for authenticity, providing peace of mind and a more sophisticated shopping experience amidst the abundance of choices in the digital world.
“For everyday products, they are very meticulous in choosing and buying according to the brand curation they desire. LazMall Luxury becomes an online shopping destination with curated high-quality goods, both local and global,” said Amelia.
This trend of increasingly critical behaviour in selecting premium products is also directly observed by players in the global beauty industry. The Country Online Manager for Estée Lauder Companies Indonesia, Siska Mulyasaputri, noted that the current market is far more educated. Consumers are no longer hesitant to research ingredient compositions, trace authenticity, and even consider the long-term positive impacts of every item they purchase.
“We see that our consumers are now choosing high-quality products. They want products that are definitely authentic, original, and also provide long-term benefits,” said Siska.