{
    "success": true,
    "data": {
        "id": 1956088,
        "msgid": "beyond-discounts-consumers-now-prioritise-authenticity-and-quality-1788364758",
        "date": "2026-09-02 22:30:40",
        "title": "Beyond Discounts: Consumers Now Prioritise Authenticity and Quality",
        "author": "Qommarria Rostanti",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Business",
        "summary": "Indonesian online shoppers are shifting their focus from seeking discounts to prioritising product authenticity and quality. In response to this trend towards 'confident commerce', platforms like Lazada Indonesia are introducing curated luxury channels to meet the demands of more educated and discerning consumers.",
        "content": "<p>In Indonesia\u2019s online shopping landscape, the public is no longer\nmerely hunting for price reductions. Aspects of guaranteed authenticity\nand product quality have now risen to the top as primary\nconsiderations.<\/p>\n<p>Observing this dynamic, Lazada Indonesia has introduced the LazMall\nLuxury channel. This channel is designed for consumers who desire\nhigh-end products from a range of leading national and international\nbrands, without the shadow of doubt regarding the authenticity of their\npurchases.<\/p>\n<p>According to the Head of Operations and Business Growth at Lazada\nIndonesia, Amelia Tediarable, internal platform data shows a strong\nshift in interest towards what she describes as ease of shopping and\npersonal convenience. Today\u2019s consumers have moved into a phase of\n\u2018confident commerce\u2019, a climate where trust in quality assurance holds\nfull control over purchasing decisions.<\/p>\n<p>\u201cIf we look at our customers, they have entered what we call the\nphase of confident commerce. They no longer prioritise discounts or\npromotions, but also ease of shopping. Therefore, they are now\nconsidering authenticity, trust, and upholding quality over quantity,\u201d\nAmelia stated during the launch of LazMall Luxury in Jakarta on Tuesday\n(1\/9\/2026).<\/p>\n<p>Responding to these increasingly sophisticated market demands,\nLazMall Luxury is positioned as an exclusive shopping space that\nprioritises strict curation. The presence of this channel aims to make\nit easier for users to find selected products that have been precisely\nverified for authenticity, providing peace of mind and a more\nsophisticated shopping experience amidst the abundance of choices in the\ndigital world.<\/p>\n<p>\u201cFor everyday products, they are very meticulous in choosing and\nbuying according to the brand curation they desire. LazMall Luxury\nbecomes an online shopping destination with curated high-quality goods,\nboth local and global,\u201d said Amelia.<\/p>\n<p>This trend of increasingly critical behaviour in selecting premium\nproducts is also directly observed by players in the global beauty\nindustry. The Country Online Manager for Est\u00e9e Lauder Companies\nIndonesia, Siska Mulyasaputri, noted that the current market is far more\neducated. Consumers are no longer hesitant to research ingredient\ncompositions, trace authenticity, and even consider the long-term\npositive impacts of every item they purchase.<\/p>\n<p>\u201cWe see that our consumers are now choosing high-quality products.\nThey want products that are definitely authentic, original, and also\nprovide long-term benefits,\u201d said Siska.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/beyond-discounts-consumers-now-prioritise-authenticity-and-quality-1788364758",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}