Before Buying Cosmetics, Check Their Safety with the KLIK Method

Choosing cosmetics on the market has become difficult due to widespread concerns about fake and illegal products. However, the Head of the Food and Drug Supervisory Agency (BPOM), Taruna Ikrar, has provided tips for safe cosmetic shopping using the KLIK method. What is the KLIK method? Here is a detailed explanation. “In the past, it was only for women, but now it has become a need for men, and men like me also always use cosmetics,” said Taruna at the ICI Expo 2026, JIEXPO Kemayoran on Wednesday (06/05). With such a large cosmetics market, BPOM continues to ensure that cosmetic products circulating in the market are truly safe for public use. Therefore, supervision of raw materials, production processes, and distribution permits is being tightened. Taruna stated that the public can perform a simple check before purchasing beauty products using the KLIK method established by BPOM. This method helps consumers identify whether a cosmetic product is safe or not. “Of course, it’s very simple for the public. We just check KLIK,” said Taruna. Then, “L” stands for label. On the product label, the public is advised to check important information such as ingredients, usage instructions, and expiry date. “The label contains a lot of information. The first information is the ingredients or contents, what they contain,” explained Taruna. Next, the letter “I” stands for circulation permit. Taruna said that legal cosmetic products must have a BPOM circulation permit number. This number is usually accompanied by a barcode that consumers can scan. “If you scan it and it leads to a website elsewhere, such as Instagram or Facebook, that means the scanned number is not legal,” Taruna concluded. Finally, the second “K” stands for expiry date. Consumers are asked to ensure that the purchased product has not exceeded its usage period. If the public finds illegal or suspicious cosmetic products, Taruna urged them to actively report through BPOM’s official channels. “The public can report to Halo BPOM, the number is 1-500-533, it’s local and even free. The report will be responded to within 1x24 hours,” explained Taruna. In addition to official channels, the public can also report via BPOM’s social media.