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Corporate-CSR-program

Helping the needy through CSR programs

Debbie A. Lubis
Contributor
Jakarta

Although awareness of the importance of Corporate Social
Responsibility (CSR) is still relatively low in the country,
several Indonesian companies have started to include CSR in their
business agendas.

PT Coca-Cola Indonesia, mobile phone distributor Nokia Mobile
Phones Indonesia, Bank Central Asia (BCA) and Citibank, have
begun to develop CSR activities as an integral part of their
business.

These companies generally implement CSR by providing
assistance in the fields of education, health and environmental
protection. Many natural resource-based companies have also paid
more serious attention to CSR, activities that are mostly part of
their community development programs.

Coca-Cola Indonesia has implemented a nation-wide CSR program
through its Coca-Cola Foundation Indonesia (CCFI).

"For Coca-Cola which has operated in Indonesia for more than
70 years, our social activities have become an integral part of
the business system," said Titie Sadarini, the corporate affairs
director for Coca-Cola Indonesia.

In education, CCFI focuses its activities on developing
educational programs for children and youth. Since September
2000, CCFI has transformed 24 libraries in 14 provinces into
learning centers. Since 2002, IT facilities have been made
available in 10 learning centers, with three of these going on
line this year.

The foundation first helped educate teenagers about health
education, especially HIV/AIDS, in Jakarta, Bandung, Surabaya,
and Yogyakarta in 2003. About 80 teenagers were trained as Peer
Educators and now actively disseminate information on HIV/AIDS to
their peers.

Regarding the environment, CCFI launched its Indonesian
Biodiversity program for children in 2002. It has published a
series of books on Indonesian Biodiversity that have been donated
to its learning centers, schools and public libraries.

All the Coca Cola branch offices in the country also have
localized community development programs, many of which include
free medical services at company clinics, circumcision services,
educational scholarships for local children, access to clean
water programs, blood donation facilities, and local community
charities.

To empower small enterprises, Coca-Cola System provides the
Micro Enterprise Development Program implemented in Cikarang,
West Java (in 2003-2004) and Surabaya, East Java (2005).

When the tsunami struck Aceh, Coca-Cola System also took part
in emergency relief support.

Like Coca Cola, Nokia Mobile Phones Indonesia, has also
developed a good CSR system.

The company has launched a program called Nokia Connects with
Nature to increase the awareness and understanding of young
people about the importance of conservation.

Together with Yayorin, a non-governmental organization (NGO),
Nokia Indonesia has organized educational field trips for
students living in Pangkalan Bun, Central Kalimantan. The two-
year program, which will finish this year, involves 20 students
on each trip. Under the supervision of Yayorin, the students
study and explore the Tanjung Puting National Park in Central
Kalimantan, visit an education center and observe the life of
orangutans at Camp Leakey in Tanjung Puting.

The program aims to increase the awareness of the need to
protect the nation's forest and all of the creatures in the
national park, especially the orangutans. A series of
environmental-themed competitions and activities, including a
poster-drawing contest, an environmental debate and an
environmental clean-up competition, are held as part of the
program.

To realize its commitment to grow together with the community
and environment in a sustainable manner, PT Unilever Indonesia is
also among the pioneers of CSR in Indonesia.

In late 2000, the company created Yayasan Unilever Peduli (YUP
Foundation) in order to carry out its CSR activities more
effectively. The foundation focuses on four main programs that
include developing small and medium enterprises, environmental
awareness, along with programs on public health education and
those teaching public relations.

Together with Yogyakarta-based Gajah Mada University, the
foundation provides technical assistance to farmers in East and
Central Java to plant black soy. It also provides good quality
seeds and interest free loans to the farmers. The company then
buys the harvest as the raw materials for its soy sauce.

As of today, there are 2,500 farmers involved in the program,
working on 400-hectares of land, said Okti Damayanti, General
Manager of Unilever Peduli Foundation.

Unilever also cooperates with the farmers to breed fresh water
fish, which is the raw material for its seasoning product, Royco.
The fish is also used in the production of liquid seasoning
without monosodium glutamate (MSG).

The foundation assists the residents of a village in Jambangan
subdistrict, Surabaya, East Java to manage household waste and
improve its sanitation. Together with government institutions,
NGOs, academics, community and the private sector, the foundation
educates residents on how to separate organic and non-organic
waste, make fertilizer from it and also to recycle products. It
also encourages the community to improve health infrastructure by
helping them build public toilets and provides trash cans along
with garbage transporters. This program gave PT Unilever the
runner-up position in the Environmental Excellence Awards
presented by the Asian Forum on Corporate Social Responsibility.

Unilever has also actively conducted programs on public health
education in its Lifebuoy Shares Health, Pepsodent Initiative for
Dental Health and Integrated Health Promotion Program, the latter
which collaborates with the Ministry Health Yogyarta region, as
well as local NGOs and the media.

The campaign on dental and mouth health has gone to 7,000
elementary schools in Jakarta, Bandung, Semarang, Surabaya,
Medan, Palembang, Banjarmasin, Pontianak and Makassar.

Nickel producer PT International Nickel Indonesia (Inco) has
developed a number of community development (CD) programs to help
the people living near the company's mining sites in Sorowako,
South Sulawesi.

One of the company's main CD program is to improve the skills
of high school graduates living near its mine areas so that they
will be qualified to work with the company

At least 140 senior high school graduates from Nuha, Towuti
and Malili and other sub-districts close to Sorowako have taken
part in the program which was firstly launched in October, last
year. At present, 75 percent of the 3,400 people hired by PT Inco
are residents living near the company's mining sites.

PT Inco's CD programs in the education field also include the
provision of scholarships and research funds for students of
Hasanuddin University, Makassar.

The company's people empowerment program also includes the
improvement of the local villagers' farming skills, by providing
trainings. In addition to trainings, PT Inco also provides
farming equipment to the local farmers.

Besides education, the company's CSR programs also cover many
other areas such health and public infrastructure facilities.