~checkedd<\/p>\n
;JP;
\nANPAd..r..
\nCorporate-CSR-program<\/p>\n
Helping the needy through CSR programs<\/p>\n
Debbie A. Lubis
\nContributor
\nJakarta<\/p>\n
Although awareness of the importance of Corporate Social
\nResponsibility (CSR) is still relatively low in the country,
\nseveral Indonesian companies have started to include CSR in their
\nbusiness agendas.<\/p>\n
PT Coca-Cola Indonesia, mobile phone distributor Nokia Mobile
\nPhones Indonesia, Bank Central Asia (BCA) and Citibank, have
\nbegun to develop CSR activities as an integral part of their
\nbusiness.<\/p>\n
These companies generally implement CSR by providing
\nassistance in the fields of education, health and environmental
\nprotection. Many natural resource-based companies have also paid
\nmore serious attention to CSR, activities that are mostly part of
\ntheir community development programs.<\/p>\n
Coca-Cola Indonesia has implemented a nation-wide CSR program
\nthrough its Coca-Cola Foundation Indonesia (CCFI).<\/p>\n
\"For Coca-Cola which has operated in Indonesia for more than
\n70 years, our social activities have become an integral part of
\nthe business system,\" said Titie Sadarini, the corporate affairs
\ndirector for Coca-Cola Indonesia.<\/p>\n
In education, CCFI focuses its activities on developing
\neducational programs for children and youth. Since September
\n2000, CCFI has transformed 24 libraries in 14 provinces into
\nlearning centers. Since 2002, IT facilities have been made
\navailable in 10 learning centers, with three of these going on
\nline this year.<\/p>\n
The foundation first helped educate teenagers about health
\neducation, especially HIV\/AIDS, in Jakarta, Bandung, Surabaya,
\nand Yogyakarta in 2003. About 80 teenagers were trained as Peer
\nEducators and now actively disseminate information on HIV\/AIDS to
\ntheir peers.<\/p>\n
Regarding the environment, CCFI launched its Indonesian
\nBiodiversity program for children in 2002. It has published a
\nseries of books on Indonesian Biodiversity that have been donated
\nto its learning centers, schools and public libraries.<\/p>\n
All the Coca Cola branch offices in the country also have
\nlocalized community development programs, many of which include
\nfree medical services at company clinics, circumcision services,
\neducational scholarships for local children, access to clean
\nwater programs, blood donation facilities, and local community
\ncharities.<\/p>\n
To empower small enterprises, Coca-Cola System provides the
\nMicro Enterprise Development Program implemented in Cikarang,
\nWest Java (in 2003-2004) and Surabaya, East Java (2005).<\/p>\n
When the tsunami struck Aceh, Coca-Cola System also took part
\nin emergency relief support.<\/p>\n
Like Coca Cola, Nokia Mobile Phones Indonesia, has also
\ndeveloped a good CSR system.<\/p>\n
The company has launched a program called Nokia Connects with
\nNature to increase the awareness and understanding of young
\npeople about the importance of conservation.<\/p>\n
Together with Yayorin, a non-governmental organization (NGO),
\nNokia Indonesia has organized educational field trips for
\nstudents living in Pangkalan Bun, Central Kalimantan. The two-
\nyear program, which will finish this year, involves 20 students
\non each trip. Under the supervision of Yayorin, the students
\nstudy and explore the Tanjung Puting National Park in Central
\nKalimantan, visit an education center and observe the life of
\norangutans at Camp Leakey in Tanjung Puting.<\/p>\n
The program aims to increase the awareness of the need to
\nprotect the nation's forest and all of the creatures in the
\nnational park, especially the orangutans. A series of
\nenvironmental-themed competitions and activities, including a
\nposter-drawing contest, an environmental debate and an
\nenvironmental clean-up competition, are held as part of the
\nprogram.<\/p>\n
To realize its commitment to grow together with the community
\nand environment in a sustainable manner, PT Unilever Indonesia is
\nalso among the pioneers of CSR in Indonesia.<\/p>\n
In late 2000, the company created Yayasan Unilever Peduli (YUP
\nFoundation) in order to carry out its CSR activities more
\neffectively. The foundation focuses on four main programs that
\ninclude developing small and medium enterprises, environmental
\nawareness, along with programs on public health education and
\nthose teaching public relations.<\/p>\n
Together with Yogyakarta-based Gajah Mada University, the
\nfoundation provides technical assistance to farmers in East and
\nCentral Java to plant black soy. It also provides good quality
\nseeds and interest free loans to the farmers. The company then
\nbuys the harvest as the raw materials for its soy sauce.<\/p>\n
As of today, there are 2,500 farmers involved in the program,
\nworking on 400-hectares of land, said Okti Damayanti, General
\nManager of Unilever Peduli Foundation.<\/p>\n
Unilever also cooperates with the farmers to breed fresh water
\nfish, which is the raw material for its seasoning product, Royco.
\nThe fish is also used in the production of liquid seasoning
\nwithout monosodium glutamate (MSG).<\/p>\n
The foundation assists the residents of a village in Jambangan
\nsubdistrict, Surabaya, East Java to manage household waste and
\nimprove its sanitation. Together with government institutions,
\nNGOs, academics, community and the private sector, the foundation
\neducates residents on how to separate organic and non-organic
\nwaste, make fertilizer from it and also to recycle products. It
\nalso encourages the community to improve health infrastructure by
\nhelping them build public toilets and provides trash cans along
\nwith garbage transporters. This program gave PT Unilever the
\nrunner-up position in the Environmental Excellence Awards
\npresented by the Asian Forum on Corporate Social Responsibility.<\/p>\n
Unilever has also actively conducted programs on public health
\neducation in its Lifebuoy Shares Health, Pepsodent Initiative for
\nDental Health and Integrated Health Promotion Program, the latter
\nwhich collaborates with the Ministry Health Yogyarta region, as
\nwell as local NGOs and the media.<\/p>\n
The campaign on dental and mouth health has gone to 7,000
\nelementary schools in Jakarta, Bandung, Semarang, Surabaya,
\nMedan, Palembang, Banjarmasin, Pontianak and Makassar.<\/p>\n
Nickel producer PT International Nickel Indonesia (Inco) has
\ndeveloped a number of community development (CD) programs to help
\nthe people living near the company's mining sites in Sorowako,
\nSouth Sulawesi.<\/p>\n
One of the company's main CD program is to improve the skills
\nof high school graduates living near its mine areas so that they
\nwill be qualified to work with the company<\/p>\n
At least 140 senior high school graduates from Nuha, Towuti
\nand Malili and other sub-districts close to Sorowako have taken
\npart in the program which was firstly launched in October, last
\nyear. At present, 75 percent of the 3,400 people hired by PT Inco
\nare residents living near the company's mining sites.<\/p>\n
PT Inco's CD programs in the education field also include the
\nprovision of scholarships and research funds for students of
\nHasanuddin University, Makassar.<\/p>\n
The company's people empowerment program also includes the
\nimprovement of the local villagers' farming skills, by providing
\ntrainings. In addition to trainings, PT Inco also provides
\nfarming equipment to the local farmers.<\/p>\n
Besides education, the company's CSR programs also cover many
\nother areas such health and public infrastructure facilities.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/bcheckeddb-1447893297",
"image": ""
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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