Bank Bali ad

Bank Bali ad

From Pelita

As a lawyer, I am astonished to hear an advertisement aired by some private radio stations. The ad, about Bank Bali's Serba Guna credit card, is insulting to the profession of public prosecutors as agents of law enforcement.

In the ad, a public prosecutor in a court trial asks a defendant why he does not use Bank Bali's credit card but instead, the credit card of another bank. The prosecutor furiously urges the defendant to take note of it.

In the concluding part of the ad another man mentions the additional merit of the credit card of Bank Bali. How come? Why should the profession of the prosecutors be disgraced in such a manner only to promote a product of a certain bank? It is true that advertisements are vital for the promotion of business but they should be done in an ethically and morally acceptable fashion.

I hope that the airing of that ad is terminated. The authorities should do something about it.

DWI RIA LATIFA

Jakarta