As Young People Scramble to Become Content Creators, This Profession Is in High Demand

Amid the proliferation of professions such as content creators, influencers, and digital economy workers, several conventional sectors are beginning to face challenges in human resource regeneration. One of these is the plantation sector, which has been a pillar of the Indonesian economy for decades. The shift in career preferences among the younger generation means many industries must adapt to attract new workers. Many young people are more interested in working in the technology, creative, and startup sectors than in agriculture and plantations, which are often perceived as less appealing. In reality, the plantation sector still makes a significant contribution to the national economy, both in terms of labour absorption and economic activity in the regions. The challenge now is not only to increase productivity but also to ensure the regeneration of workers and professionals who will manage the industry in the future. Several factors are causing the plantation sector to require more young talent. The rise of social media and the creative economy has given young people more diverse career options than previous generations. Professions such as content creator, streamer, and digital marketer have become popular career goals. As a result, traditional sectors like agriculture and plantations must work harder to introduce the available opportunities to the younger generation. One of the challenges the plantation sector faces is public perception. Many people still think this industry is only about field work. In fact, the workforce needs in this sector are quite diverse, ranging from research, technology, and product processing to supply chain management and environmental sustainability. The low interest among the younger generation is also influenced by a lack of understanding regarding the plantation industry’s role in daily life. Consequently, several institutions have begun educational programmes to introduce the sector from school age. This was carried out by the BPDP through educational activities at SD Negeri 29 Dangin Puri, Denpasar, Bali, attended by hundreds of students, teachers, and school staff. During the activity, Aida Fitria, Head of the Cooperation and Institutional Division at BPDP, stated that plantation products, particularly palm oil, are actually very close to people’s lives.