As Young People Scramble to Become Content Creators, This Profession Is in High Demand
Amidst the proliferation of professions such as content creators, influencers, and digital economy workers, several conventional sectors are beginning to face human resource regeneration challenges. One such sector is plantations, which has served as a pillar of the Indonesian economy for decades.
Shifting career preferences among the youth mean many industries must adapt to attract new talent. A significant number of young people are more interested in working in the technology, creative, or startup sectors compared to agriculture and plantations, which are often perceived as less appealing.
In reality, the plantation sector still makes a massive contribution to the national economy, both in terms of employment absorption and regional economic activity. The challenge now is not only to increase productivity but also to ensure the regeneration of workers and professionals who will manage the industry in the future.
Here are several factors why the plantation sector requires more young talent, as gathered by Viva on Friday, 5 June 2026:
- Youth Interest Tends to Shift Towards Digital Professions
The development of social media and the creative economy has provided young people with more diverse career options compared to previous generations. Professions such as content creators, streamers, and digital marketers have now become popular career goals.
As a result, traditional sectors such as agriculture and plantations must work harder to introduce available opportunities to the younger generation.
- The Persistent Perception that Plantations Only Involve Field Work
One of the challenges faced by the plantation sector is public perception. Many still believe this industry is solely related to activities in the field. In reality, labour needs in this sector are quite diverse, ranging from research and technology to processing, supply chain management, and environmental sustainability.
- Limited Literacy Regarding the Plantation Industry he low interest among the youth is also influenced by a lack of understanding regarding the role of the plantation industry in daily life. Consequently, several institutions have begun implementing educational programmes to introduce the sector from the school age.
One such initiative is being undertaken by the BPDP through educational activities at SD Negeri 29 Dangin Puri, Denpasar, Bali, attended by hundreds of students, teachers, and school staff. During the event, the Head of the Cooperation and Institutional Division of BPDP, Aida Fitria, stated that plantation products, particularly palm oil, are actually very close to the daily lives of the community.