{
    "success": true,
    "data": {
        "id": 1786094,
        "msgid": "as-young-people-scramble-to-become-content-creators-this-profession-is-in-high-demand-1780638726",
        "date": "2026-06-05 12:06:43",
        "title": "As Young People Scramble to Become Content Creators, This Profession Is in High Demand",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Economy",
        "summary": "Indonesia's plantation sector faces a looming regeneration crisis as young talent increasingly favours digital careers over traditional agriculture. Industry bodies are stepping up educational programmes to shift perceptions and highlight the diverse, technology-driven roles available within the sector. The challenge is ensuring a future workforce for an industry that remains a critical pillar of the national economy.",
        "content": "<p>Amid the proliferation of professions such as content creators,\ninfluencers, and digital economy workers, several conventional sectors\nare beginning to face challenges in human resource regeneration. One of\nthese is the plantation sector, which has been a pillar of the\nIndonesian economy for decades. The shift in career preferences among\nthe younger generation means many industries must adapt to attract new\nworkers. Many young people are more interested in working in the\ntechnology, creative, and startup sectors than in agriculture and\nplantations, which are often perceived as less appealing. In reality,\nthe plantation sector still makes a significant contribution to the\nnational economy, both in terms of labour absorption and economic\nactivity in the regions. The challenge now is not only to increase\nproductivity but also to ensure the regeneration of workers and\nprofessionals who will manage the industry in the future. Several\nfactors are causing the plantation sector to require more young talent.\nThe rise of social media and the creative economy has given young people\nmore diverse career options than previous generations. Professions such\nas content creator, streamer, and digital marketer have become popular\ncareer goals. As a result, traditional sectors like agriculture and\nplantations must work harder to introduce the available opportunities to\nthe younger generation. One of the challenges the plantation sector\nfaces is public perception. Many people still think this industry is\nonly about field work. In fact, the workforce needs in this sector are\nquite diverse, ranging from research, technology, and product processing\nto supply chain management and environmental sustainability. The low\ninterest among the younger generation is also influenced by a lack of\nunderstanding regarding the plantation industry\u2019s role in daily life.\nConsequently, several institutions have begun educational programmes to\nintroduce the sector from school age. This was carried out by the BPDP\nthrough educational activities at SD Negeri 29 Dangin Puri, Denpasar,\nBali, attended by hundreds of students, teachers, and school staff.\nDuring the activity, Aida Fitria, Head of the Cooperation and\nInstitutional Division at BPDP, stated that plantation products,\nparticularly palm oil, are actually very close to people\u2019s lives.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/as-young-people-scramble-to-become-content-creators-this-profession-is-in-high-demand-1780638726",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}