Approaching Lebaran, Thrift Traders at Pasar Senen Can Earn Rp 3 Million Daily
JAKARTA — The narrow corridors of Block III on the 5th floor of Pasar Senen appeared crowded with visitors on Wednesday (11/3/2026). Bargain hunters seeking second-hand clothing suitable for wear, or thrifting, were busy searching for shirts, jackets, and dresses at prices significantly lower than new clothing, despite Eid al-Fitr still being several weeks away.
The market atmosphere already felt like peak shopping season, with merchants serving customers from various demographics, ranging from young people to housewives, with some visitors even willing to travel from outside Jakarta.
“When Lebaran approaches, it’s definitely busier than normal days. Many people come looking for clothes to wear during Lebaran, but they don’t always want to buy new ones from shopping malls,” said Kurniawan.
Over recent days, revenues have reached Rp 3 million per day, increasing compared to normal days. He also offers discounts to clear stock quickly.
“I sometimes give discounted prices so stock sells out quickly. Sometimes there are promotions like buying three items for Rp 50,000 or everything for Rp 20,000,” he said.
Pasar Senen has long been known as Jakarta’s largest thrifting centre. In Block III, hundreds of stalls display various imported second-hand clothing, ranging from tops, trousers, skirts, blazers, hoodies, to shoes.
Kurniawan added that the two to three weeks leading up to Lebaran are typically the busiest period.
“On normal days, I might only sell dozens of pieces. But as Lebaran approaches, it can reach tens or even more than 50 pieces per day,” he said.
One of the busiest moments occurs when merchants open large bags containing new or “bongkaran” (bulk imported second-hand) clothing. Visitors crowd around to be among the first to touch items, checking stitching, buttons, and stains.
“Everything for 20,000 rupiah! Choose for yourself!” shouted a merchant from inside his stall.
“Initially I just helped a friend unpack bags of clothing. Over time, I came to understand which items are most sought after by buyers,” said Aldi.
According to him, Levi’s jeans are among the fastest-selling items. Second-hand Levi’s trousers range from Rp 120,000 to Rp 250,000, far cheaper compared to new prices which can reach Rp 800,000–Rp 1 million.