APPMI Urges Public Not to Overdo Flexing Luxury Goods on Social Media

Jakarta (ANTARA) - The Indonesian Fashion Designers and Entrepreneurs Association (APPMI) Jakarta has urged the public not to excessively flex or showcase luxury goods such as bags on social media as an effort to maintain mental health. “Flexing is a double-edged sword. For the fashion industry, it can serve as free promotion by increasing brand awareness. However, if driven purely by prestige without financial capability, the impact can be negative on consumers’ mental health,” said APPMI Jakarta Chair Dana Duriyatna when contacted by ANTARA in Jakarta on Thursday. Dana emphasised that frequent flexing on social media is feared to encourage behaviours of forcing oneself to rent or buy beyond economic means, which disrupts family finances. “However, we encourage appreciation of works and quality, not just showing off brands,” said Dana. She reminded that the essence of Eid is simplicity and victory for Muslims. Therefore, Dana hopes the public can be more prudent in styling, especially during major celebrations. Regarding the change in consumer patterns from preferring to buy luxury goods to renting, Dana said this is evidence that consumers are now more critical and consider value for money. Instead of buying expensive items that might only be used once or twice for social visits, they choose to rent to still appear prim with more measured costs. Based on APPMI Jakarta’s observations, top local designer brands and renowned international brands such as designer bags or premium Muslim attire remain favourites. In the local market, designs with signature details or materials that look luxurious are highly sought after for family photo moments or open houses. “This automatically reduces overproduction and helps minimise clothing waste piles (landfills) as well as microplastic impacts from mass production processes. This is a positive step towards a greener fashion industry,” said Dana.