Alva Introduces Flexible Distance-Based Battery Rental Scheme
BINTARO - Alva has officially introduced its latest battery subscription scheme titled “Bebas Pas” or Proportional Fun According to Needs for users of the N3 Next Gen electric motorbike. Unlike the previous “Bebas” scheme, which charged a flat fee of Rp250,000 per month, Bebas Pas offers pricing flexibility based on the user’s mileage from the previous month. Alva Chief Executive Officer Purbaya Pantja explained that this scheme is a response to consumer feedback who felt burdened by having to pay the full fee when the motorbike was rarely used, such as during holiday periods. Under the Bebas Pas scheme, the battery rental fee is divided into several tiers. If the motorbike usage is below 800 km per month, consumers only need to pay Rp125,000. However, if the usage is in the range of 801 km to 1,800 km, the subscription fee becomes Rp200,000 per month. This amount is still considered economical, as 800 km per month equates to nearly 10,000 km per year. “I think the consumer feedback is fair. Because if they don’t use it, the battery’s life cycle doesn’t decrease much either. So we also have to give some of that back to the consumers,” said Purbaya. With this option, Alva hopes to attract more consumers who are still hesitant to switch to electric motorbikes due to the issue of fixed monthly costs. “That’s why this Bebas Pas programme was born, which we think is very unique. Because we keep thinking about what’s best for the customer,” he added. As a note, the Alva N3 itself is currently the backbone of sales, contributing more than 50 percent of the company’s total sales volume. With the Bebas Pas scheme, the N3 is priced at Rp15.5 million.