Ahead of AGM, Sido Muncul's Leader Reveals 5 Strategies to Boost Company Performance

One of the agendas for the meeting is the restructuring of the company’s board. Sido Muncul Director Dr (HC) Irwan Hidayat stated that he is planned to become the President Director or CEO for the second time if the AGM approves it.

“I became the first CEO of Sido Muncul on 18 December 2013 and served until 17 May 2016. Then I was replaced by Jonatha Sofjan Hidajat from 2016 to 2018,” explained Irwan during the Press Conference for the SIDO AGM Agenda in Jakarta on Thursday (26/3/2026).

“On 17 May 2018, I was replaced by David Hidayat from 2018 until 2026,” he continued.

Irwan is the third generation of the Rachmat Sulistyo family, also known as Siem Thiam Hie. As the eldest of five siblings, Irwan will be the last CEO before handing over to the successor generation.

“Yes, I’m the eldest, so perhaps it’s like the Javanese saying ‘ilok-iloke’, you know. Alright, the eldest one will hand it over,” said Irwan.

“The plan is for us to hand it over to the successor generation,” he added.

Implementing 5 Steps to Boost Performance

The first step taken by Sido Muncul is to prepare the company to be better and more transparent. This improvement is carried out to ensure that corporate governance runs more professionally and can be trusted by all involved parties.

One of the main focuses of this change is the formulation of stricter rules in company management, including in leadership and decision-making. With clear rules, the company is expected to minimise potential conflicts and maintain business sustainability in the long term.

“That’s why the rules must be clear, fair, and transparent. Nothing suspicious is allowed,” said Irwan.

“We will implement that with transparency,” he added.

Next, Sido Muncul is carrying out procurement efficiency through the Sido Monitoring Activity Real Time (SMART) system and inventory management (inventory adjustment). The SMART system allows all procurement activities to be monitored in real time by management.

“Now we are running a system that we created ourselves, namely Sido Monitoring Activity Real Time. Anyone who wants to procure goods must record and compare at least three price offers,” explained Irwan.

The company is also making adjustments to inventory management at the distributor level. Previously, some distributors had stock for two to three months. Management considers this condition inefficient, so the company is organising it to make the inventory period shorter.

“So that the company is efficient, so that profits will be better later,” he added.

The third step taken by Sido Muncul is to expand the export market. Irwan said Sido Muncul always follows the rules or regulations of other countries.

He added that various preparations have been underway and are expected to open greater opportunities for Sido Muncul products in the international market.

The next strategy is to increase sales of supplement products. This strategy is also used to expand the export market to various countries.

According to Irwan, this step is taken so that Sido Muncul products can more easily enter the global market, as the food supplement category generally has more uniform regulations internationally.

Finally, Sido Muncul is also conducting a public campaign to save in the form of shares. According to data from the Indonesia Stock Exchange (BEI), the number of Indonesian capital market investors as of the end of January 2026 has reached 21,037,426 single investor identifications (SID).

Irwan said this figure is still relatively small compared to developed countries like the United States (US). According to Irwan, one of the main challenges is the public’s perception of share investment, which is often associated with the risk of loss.

“Out of hundreds of people I asked, only a few are still willing to try again. Most have given up,” said Irwan.

Therefore, Irwan wants to change the public’s mindset by changing the term share investment to share saving. The share saving campaign is starting from the surrounding environment, such as employees.

“It’s not share investment, but share saving. Choose companies with a good track record,” he said.

Irwan emphasised that this step is not an obligation, but a form of education so that employees start getting used to saving in the capital market.

“I want to convince employees to start saving in shares. Not forcing, but giving understanding,” said Irwan.

Irwan hopes the share saving campaign can encourage more people to own company shares and participate in economic growth. With the increasing number of domestic investors, Irwan is optimistic that the Indonesian capital market will become stronger and less dependent on foreign investors in the future.

“Even if it’s just buying a little share every month, it’s fine. The important thing is that the habit of saving in shares is formed,” explained Irwan.

Planned Board Composition

At the AGM on 9 April, the replacement of the company’s board of SIDO is planned. Irwan Hidayat is projected to become President Director. Meanwhile, the Director positions will be filled by David Hidayat, Maria Reviani Hidayat, Darmadji Sidik, and Budiyanto.

SIDO will also appoint Sofyan Hidayat as President Commissioner. In addition, Jonathan Sofjan Hidajat, Johan Hidayat, Sigit Hartojo Hadi Santoso, Venancia Sri Indrijati W, Dr dr Mohammad Adib Khumaidi SpB, and Prof Lindawati Gani will serve as Commissioners.