Aerowisata offers marketing for hotels

Aerowisata offers marketing for hotels

JAKARTA (JP): PT Aerowisata, a subsidiary of Garuda Indonesia, is now offering worldwide marketing for domestic star-rated hotels through its international networks.

Aerowisata's president, Ronny Kusuma Hermayanto, told The Jakarta Post that the company has been operating its new business, called Aerowisata Associate, since late last year.

"By now, we have signed an agreement for the marketing of the Ambhara hotel, which is located in South Jakarta," he said during a gathering at Garuda's headquarters on Thursday evening.

He said that the three-star Ambhara hotel will be marketed worldwide through Aerowisata's overseas representative offices.

The company, which has links with Utell International, has a number of overseas representative offices in Singapore, Japan, France and New York to market its hotels, which are divided into three categories -- resort, premier and islander.

Aerowisata currently manages Nusa Dua Beach Hotel and Sanur Beach Hotel in Bali; Senggigi Beach Hotel in Lombok, West Nusa Tenggara; Grand Hotel Preanger in Bandung, West Java, and Hotel Pusako in Bukittinggi, West Sumatra.

"We are offering our marketing service to hotels wanting to attract more foreign visitors. Based on contracts, associated hotels should pay fees to Aerowisata, depending on the number of visitors brought in by my company's service," he said.

He said his company's new business has good prospects because there will be more star-rated hotels opening in the country in the next few years. (icn)