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Adaptive Human Resource Development Becomes Increasingly Important in the AI Era

| | Source: MEDIA_INDONESIA Translated from Indonesian | Business
Adaptive Human Resource Development Becomes Increasingly Important in the AI Era
Image: MEDIA_INDONESIA

Amidst the accelerating digital transformation and the adoption of artificial intelligence (AI) across various industrial sectors, a company’s ability to build adaptive talent is becoming a decisive factor in competitiveness. Companies are no longer only required to present competitive products and services, but also to ensure their human resources are prepared to face increasingly rapid changes. This need has driven many companies to invest more heavily in employee competency development, work culture transformation, and the utilisation of technology to enhance organisational productivity. This strategy serves as one of the foundations for Coca-Cola Europacific Partners (CCEP) Indonesia in building an organisation ready to face future challenges.

These efforts have gained recognition at the HR Asia Awards 2026, where CCEP Indonesia once again won the HR Asia Best Companies to Work for in Asia for the sixth consecutive year. With this achievement, the company also received the HR Asia Gold Harmonia distinction, awarded to companies capable of maintaining this award for six consecutive years. In addition to the main award, the company also secured four special awards: the HR Asia Diversity, Equity & Inclusion Award, the HR Asia People Transformation Award, the HR Asia Sustainable Workplace Award, and the HR Asia Tech Empowerment Award. This recognition reflects various aspects of the company’s transformation, ranging from talent development and technology utilisation to the creation of an inclusive and sustainable work culture.

One of the company’s primary focuses is building organisational capabilities prepared for changing business needs. To support this, CCEP Indonesia has developed a learning ecosystem that includes a Leadership Academy, a Functional & Technical Academy, and a General Capability Academy. These various programmes are designed to ensure employees possess competencies relevant to industrial developments and organisational requirements. This initiative is further strengthened through the ‘School of Indonesia’ foundation programme, which serves as the basis for talent development across the entire organisation. Through this approach, the company seeks to ensure that the learning process and competency enhancement are continuous, not only for company leaders but also for employees across various functional roles.

In addition to talent development, the use of technology is a vital part of organisational transformation. CCEP Indonesia has built an integrated employee digital ecosystem by combining various work platforms, self-service options, and the implementation of role-based technology to support daily work effectiveness. The company has also begun integrating artificial intelligence technology into the work environment. Through initiatives such as Copilot and an AI Incubator, employees are encouraged to utilise AI to simplify work processes, increase efficiency, and drive innovation across various business functions. This programme is further reinforced through digital skills enhancement, a network of change agents, and the use of data-driven feedback to ensure sustainable impact.

Mathilda Lumban Tobing, People & Culture Director of CCEP Indonesia, stated that this achievement reflects the work culture consistently built alongside all employees. “This recognition reflects the work culture we continue to build together, where every employee has the opportunity to grow, innovate, and provide their best contribution,” said Mathilda. According to her, the long-term success of a company today is determined not only by business performance but also by the organisation’s ability to empower people and optimise technology. Amidst the rapid changes in the world, Mathilda emphasised that long-term success depends on the ability to empower humans, utilise technology appropriately, and create an inclusive and sustainable working environment. “This recognition serves as motivation for us to continue improving the employee experience and strengthening a work culture that supports mutual growth,” she added.

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