{
    "success": true,
    "data": {
        "id": 1788685,
        "msgid": "adaptive-human-resource-development-becomes-increasingly-important-in-the-ai-era-1780799567",
        "date": "2026-06-06 21:12:00",
        "title": "Adaptive Human Resource Development Becomes Increasingly Important in the AI Era",
        "author": "Putri Yuliani",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "Coca-Cola Europacific Partners (CCEP) Indonesia has been recognised at the HR Asia Awards 2026 for its excellence in human resource management. The company has focused on building an adaptive workforce through digital transformation and the integration of artificial intelligence into its organisational ecosystem.",
        "content": "<p>Amidst the accelerating digital transformation and the adoption of\nartificial intelligence (AI) across various industrial sectors, a\ncompany\u2019s ability to build adaptive talent is becoming a decisive factor\nin competitiveness. Companies are no longer only required to present\ncompetitive products and services, but also to ensure their human\nresources are prepared to face increasingly rapid changes. This need has\ndriven many companies to invest more heavily in employee competency\ndevelopment, work culture transformation, and the utilisation of\ntechnology to enhance organisational productivity. This strategy serves\nas one of the foundations for Coca-Cola Europacific Partners (CCEP)\nIndonesia in building an organisation ready to face future\nchallenges.<\/p>\n<p>These efforts have gained recognition at the HR Asia Awards 2026,\nwhere CCEP Indonesia once again won the HR Asia Best Companies to Work\nfor in Asia for the sixth consecutive year. With this achievement, the\ncompany also received the HR Asia Gold Harmonia distinction, awarded to\ncompanies capable of maintaining this award for six consecutive years.\nIn addition to the main award, the company also secured four special\nawards: the HR Asia Diversity, Equity &amp; Inclusion Award, the HR Asia\nPeople Transformation Award, the HR Asia Sustainable Workplace Award,\nand the HR Asia Tech Empowerment Award. This recognition reflects\nvarious aspects of the company\u2019s transformation, ranging from talent\ndevelopment and technology utilisation to the creation of an inclusive\nand sustainable work culture.<\/p>\n<p>One of the company\u2019s primary focuses is building organisational\ncapabilities prepared for changing business needs. To support this, CCEP\nIndonesia has developed a learning ecosystem that includes a Leadership\nAcademy, a Functional &amp; Technical Academy, and a General Capability\nAcademy. These various programmes are designed to ensure employees\npossess competencies relevant to industrial developments and\norganisational requirements. This initiative is further strengthened\nthrough the \u2018School of Indonesia\u2019 foundation programme, which serves as\nthe basis for talent development across the entire organisation. Through\nthis approach, the company seeks to ensure that the learning process and\ncompetency enhancement are continuous, not only for company leaders but\nalso for employees across various functional roles.<\/p>\n<p>In addition to talent development, the use of technology is a vital\npart of organisational transformation. CCEP Indonesia has built an\nintegrated employee digital ecosystem by combining various work\nplatforms, self-service options, and the implementation of role-based\ntechnology to support daily work effectiveness. The company has also\nbegun integrating artificial intelligence technology into the work\nenvironment. Through initiatives such as Copilot and an AI Incubator,\nemployees are encouraged to utilise AI to simplify work processes,\nincrease efficiency, and drive innovation across various business\nfunctions. This programme is further reinforced through digital skills\nenhancement, a network of change agents, and the use of data-driven\nfeedback to ensure sustainable impact.<\/p>\n<p>Mathilda Lumban Tobing, People &amp; Culture Director of CCEP\nIndonesia, stated that this achievement reflects the work culture\nconsistently built alongside all employees. \u201cThis recognition reflects\nthe work culture we continue to build together, where every employee has\nthe opportunity to grow, innovate, and provide their best contribution,\u201d\nsaid Mathilda. According to her, the long-term success of a company\ntoday is determined not only by business performance but also by the\norganisation\u2019s ability to empower people and optimise technology. Amidst\nthe rapid changes in the world, Mathilda emphasised that long-term\nsuccess depends on the ability to empower humans, utilise technology\nappropriately, and create an inclusive and sustainable working\nenvironment. \u201cThis recognition serves as motivation for us to continue\nimproving the employee experience and strengthening a work culture that\nsupports mutual growth,\u201d she added.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/adaptive-human-resource-development-becomes-increasingly-important-in-the-ai-era-1780799567",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}