Ad spending expanded 17% last year
Advertising expenditure grew 17% last year as mobile phone operators stepped up competition, Bloomberg reported.
Total spending rose to Rp35.12 trillion ($3.7 billion) from Rp30.03 trillion a year earlier, Maika Randini, business development manager of Nielsen Media Research, said. The 2007 growth mirrored the previous year's growth.
Mobile-phone companies ranked top last year, spending Rp2.77 trillion, a 40% increase from the previous year.
About 66% of the advertisements were for television, boosting sales at television stations.
Hair care products, led by PT Unilever Indonesia's anti-dandruff shampoo, ranked second in ad spending last year, while cigarette makers came third, Nielsen Media said.
Total spending rose to Rp35.12 trillion ($3.7 billion) from Rp30.03 trillion a year earlier, Maika Randini, business development manager of Nielsen Media Research, said. The 2007 growth mirrored the previous year's growth.
Mobile-phone companies ranked top last year, spending Rp2.77 trillion, a 40% increase from the previous year.
About 66% of the advertisements were for television, boosting sales at television stations.
Hair care products, led by PT Unilever Indonesia's anti-dandruff shampoo, ranked second in ad spending last year, while cigarette makers came third, Nielsen Media said.