{
    "success": true,
    "data": {
        "id": 8701,
        "msgid": "ad-spending-expanded-17-last-year-1201578302",
        "date": "2008-01-29 10:45:02",
        "title": "Ad spending expanded 17% last year",
        "author": "",
        "source": "GOI",
        "tags": "business",
        "topic": null,
        "summary": "Advertising expenditure grew 17% last year as mobile phone operators stepped up competition, Bloomberg reported. Total spending rose to Rp35.12 trillion ($3.7 billion) from Rp30.03 trillion a year earlier, Maika Randini, business development manager of Nielsen Media Research, said. The 2007 growth mirrored the previous year's growth. Mobile-phone companies ranked top last year, spending Rp2.77 trillion, a 40% increase from the previous year.",
        "content": "<p>Advertising expenditure grew 17% last year as mobile phone operators stepped up competition, Bloomberg reported.<br>\n <br>\nTotal spending rose to Rp35.12 trillion ($3.7 billion) from Rp30.03 trillion a year earlier, Maika Randini, business development manager of Nielsen Media Research, said. The 2007 growth mirrored the previous year's growth.<br>\n <br>\nMobile-phone companies ranked top last year, spending Rp2.77 trillion, a 40% increase from the previous year.<br>\n <br>\nAbout 66% of the advertisements were for television, boosting sales at television stations.<br>\n <br>\nHair care products, led by PT Unilever Indonesia's anti-dandruff shampoo, ranked second in ad spending last year, while cigarette makers came third, Nielsen Media said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ad-spending-expanded-17-last-year-1201578302",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}