A New Era of Digital Insurance
Jakarta — VIVA: PT Asuransi BRI Life has officially launched its latest insurance product, Digital Insurance or Mobile Digital Insurance (Modi). This product is designed to provide flexible protection solutions that are relevant to the activities of modern society and can be accessed end-to-end via the official platform https://digital.brilife.co.id/.
BRI Life’s Chief Operating Officer, Andrew Bain, said that Modi is part of the company’s digital transformation strategy to broaden access to insurance protection in a more practical and inclusive way. ‘All processes, from selecting a package, purchasing the policy, to monitoring the policy, are carried out online, providing ease, speed, and convenience for people to obtain protection anytime and anywhere,’ he said on Wednesday, 4 March 2026.
The product launch is driven by changes in consumer behaviour that increasingly prioritise ease and speed of digital services, including meeting protection needs for various specific activities such as sport, travel, religious activities, and events.
This initiative is also part of BRI Life’s strategy to expand its digital-based product portfolio to enhance customer experience, broaden market penetration, and strengthen competitiveness in the insurance industry.
‘This product is intended to help Indonesians safeguard their financial continuity, with a range of protection packages tailored to needs, so the product can be a relevant protection solution for various life activities,’ Andrew explained.
The strategy also supports optimising digital market penetration, increasing conversion rates, and strengthening Modi’s positioning as a digital insurance product that is flexible and adaptable to modern lifestyles.
In addition to the range of protection package options offered according to needs, the premiums are lightweight and flexible, with insurance periods ranging from daily to annual, and a sum insured of up to Rp100 million.
Additionally, customers are provided with convenient registration and 24-hour online service access every day. Modi comes with six activity-based protection packages. They are:
MOsport, designed specifically for active individuals who enjoy sport; this package is ready to protect against risks that may occur during physical activity.
MOtravelling, available to provide protection for travellers or those looking to holiday from departure to return.
MOactivity, a product prepared to protect customers as they go about daily activities, anywhere and anytime.
MOreligi, offers comprehensive protection during journeys from departure to return home, as every step toward goodness deserves to be undertaken with security and peace.
MOsafety, intended for customers who frequently face unforeseen situations with an active lifestyle; the product will boost confidence to go about the day without worry.
MOevent, an insurance protection prepared for each activity/event that allows customers to enjoy music, art, sport and other events more calmly from start to finish.