A Decade in Indonesia: Royal Enfield Goes Beyond Classic Motorcycles

Jakarta — Having energised the two-wheeler market in Indonesia over the past decade, Royal Enfield is no longer known solely for classically-styled motorcycles. The manufacturer now offers a diverse range of models that cater to various rider preferences and characteristics.

Anindya Dwiastiti, Regional Marketing Manager for Asia-Pacific, stated that the development of the product line has been instrumental in Royal Enfield’s increased market acceptance in Indonesia.

“Our models now adapt to different customer characteristics. It’s not just for those who love classics, so there are increasingly more options,” Anindya said in Jakarta on Thursday, 13 March 2026.

“The premium segment has been performing well so far. We have also benefited from the Indonesia International Motor Show. Our growth percentage is around 5 per cent this year compared to last year,” she added.

Cumulatively, Royal Enfield sales in Indonesia since its inception have exceeded 6,000 units.

Beyond products, community has been a crucial factor in the brand’s development in the country. “At Royal Enfield, community is really strong. Many who already own a Royal Enfield later purchase another or encourage their friends to buy,” Anindya noted.

Geographically, Royal Enfield sales remain dominated by consumers on Java Island, though markets outside Java are beginning to expand, particularly in Bali.

Currently, Royal Enfield markets various models in Indonesia, including the Royal Enfield Classic 350, Hunter 350, Meteor 350, Himalayan 452, and Guerrilla 452. The company also offers 650 cc engine models such as the Interceptor 650, Continental GT 650, Super Meteor 650, and Shotgun 650.

“The Classic 350 has the highest sales. However, the Hunter and Super Meteor are now beginning to perform well too,” Anindya said.

To support sales activities and after-sales service, Royal Enfield currently operates nine dealerships in Indonesia located in Jakarta, Bogor, Depok, Bandung, Surabaya, Yogyakarta, Bali, and Bekasi.

“We aim to increase the number of dealerships further, as our community alone is present in 27 cities and we want to be closer to them,” Anindya stated.