1,000 Subsidised Houses in Cileungsi Sell Out in One Day

BOGOR, KOMPAS.com - The subsidised housing sector recorded a significant transaction milestone in the second quarter of 2026. One key contributor was Pesona Kahuripan Group (PKG), which managed to sell 1,000 houses in just one day during the launch of the Pesona Kahuripan 12 project in Cileungsi, Bogor Regency, on Sunday (12/4/2026). This sale was accompanied by a mass credit agreement ceremony for 400 debtors, along with simultaneous surveys conducted by 1,000 prospective occupants who had made prior bookings. According to him, public enthusiasm was extremely high. The implementation of the mass agreement and simultaneous surveys serves as evidence that demand for subsidised housing meeting quality standards remains at its peak. “We project that the remaining units will be absorbed by the market in a short time,” said Angga. The realisation of this sale forms part of the company’s strategy to support the government’s 3 million housing construction programme as targeted by President Prabowo Subianto’s administration. Since the beginning of the year, PKG has accelerated construction to meet the national housing needs target. The company’s internal data shows that total sales in the first half of 2026 have approached 4,000 units. “We prioritise the construction of social facilities such as parks, places of worship, and supporting infrastructure before building the units. Building quality standards and locations connected to city centres are the main factors attracting consumers,” emphasised Angga. The developer’s success in mobilising the market on a massive scale has garnered special attention from the banking sector. Director of Bank BTN, Hirwandi Gafar, views this initiative as helping the government precisely map public interest and housing location preferences. “PKG pays great attention to structural strength and environmental infrastructure. This is crucial given Indonesia’s geographical position in an earthquake-prone region. Maintained facade standards and infrastructure feasibility are important points for debtor safety,” stated Hirwandi.