Zarfix Partners with Local Creators to Expand MSME Technology Adoption
Zarfix is developing collaborations with local creators to introduce technology to business owners in various regions. Creators are viewed as vital intermediaries capable of translating complex technology into language that is more accessible to the community.
Dimas Bagus Laksono, General Manager & Communications Lead at Zarfix, stated that the proximity of creators to their regional audiences can help expand technology usage among entrepreneurs.
“Local creators possess an emotional connection and an understanding of the audience character in their respective areas. Therefore, we will facilitate this collaboration permanently through the Influencer Collabs feature within the Zarpend ecosystem, so that creators and business owners can grow together,” Dimas said in a statement on Tuesday (22/09/2026).
Zarfix is an online trading platform powered by artificial intelligence (AI) and blockchain technology designed for micro, small, and medium enterprises (MSMEs). The platform integrates financial, marketing, management, and data analysis features into a single application.
The development of this ecosystem is being carried out while Zarfix is still in its strategic study phase, including regarding fundraising. The company stated it is not in a rush to seek funding, despite having received proposals from at least five global venture capital firms after participating in the Take Off Istanbul 2025 international technology event.
Zarfix management noted that the company is seeking ‘smart capital’—investors who provide not only capital but also market access and experience in building global-scale technology companies.
“We want to ensure that ZARFIX’s growth remains healthy, efficient, and driven by real market needs. Our business model is designed with a light asset structure that can be scaled significantly, so our primary focus is not merely chasing valuation, but ensuring this technology delivers a real impact,” said Ayyash.
The Zarfix ecosystem is built on three foundations: the integration of artificial intelligence, Web3 and blockchain technology, and a collaboration hub for various parties.
Under its AI foundation, Zarfix provides an AI Content Generator feature to assist MSMEs in drafting product descriptions, creating social media campaign captions, and obtaining AI-based market recommendations.
Meanwhile, Web3 and blockchain technologies are utilised in the loyalty reward points system. Zarfix stated that this system is used to increase transaction transparency and consumer trust through digital verification.
The collaboration hub allows MSMEs to connect with raw material suppliers and match with creators. The company also mentioned that business performance data can be integrated as a reference for validating the distribution of People’s Business Credit (KUR) to facilitate access to capital.
To attract sellers to the platform, Zarfix has launched the “Stop Burning Money, Let ZARFIX AI Do the Work” programme. This initiative includes a zero platform fee facility for 12 months, free exposure for selected products, and business mentoring during the first three months.
Looking ahead, Zarfix stated it will expand these initiatives through the development of its technological ecosystem and the collaboration between business owners and creators.