Yili Showcases Joyday's Journey in Indonesia Through Global Virtual Tour
Through this virtual tour, Yili narrates the story of Joyday ice cream, which has successfully brought joy to the Indonesian people through an integrated production and distribution network.
Jakarta, Indonesia — Yili Group has introduced the Indonesian edition of its annual global programme, ‘Taste the World with Yili and Discover a Better Life 2026’. As one of the five main destinations, Yili has launched its latest video regarding the journey of Joyday ice cream. The video also highlights Yili’s efforts to optimise local production and distribution networks to provide high-quality products for consumers in Southeast Asia.
Bringing Joy Through a Strong Distribution Network
Joyday has become a widely recognised ice cream brand in Indonesia, reaching all 3erm provinces. To uncover the secrets behind the popularity and freshness of Yili’s products, this virtual tour follows the journey of local content creator duo, William and Reysa. Their journey begins at a shop in a busy residential area frequently visited by children, where the pair witnessed firsthand how Joyday has become one of the fastest-selling products. From that shop, they traced Joyday’s distribution chain, from shop owners to delivery couriers, before finally meeting Onaki Murti, a Joyday distributor who is a vital part of Yili’s distribution network in Indonesia.
“The key lies in the quality of distribution. We implement the storage standards of PT Yili Indonesia with discipline,” said Murti. “By applying these standards, wherever Joyday is purchased, the quality and taste remain consistent. We also ensure that distribution runs smoothly so that the product is increasingly accessible and in demand by the public. These efforts also provide benefits to us as local partners.”
Long-term Investment and Global Innovation
Behind its popularity as an everyday snack, Joyday also reflects Yili’s long-term commitment to the Indonesian economy. Since 2021, the Yili Indonesia Dairy production facility has served as the primary manufacturing hub for Joyday in the region. The factory, which is the first facility built independently by Yili in Southeast Asia, produces dozens of Joyday variants to meet the needs of the Indonesian market while also supplying various countries in Southeast Asia, the Middle East, and Africa.
Adhering to the corporate principle, “No Innovation, No Future”, Yili continues to develop products that suit the tastes and needs of local consumers. These efforts have garnered global recognition. Joyday’s lava-coated chocolate ice cream product—the focus of this virtual tour video—successfully won the “Best Ice Cream” award at the World Dairy Innovation Awards 2025. This award further strengthens Joyday’s position as one of the leading ice cream products in the region.
Through this virtual tour, Yili reaffirms its commitment to continuously strengthening its reach in Indonesia and other international markets. By combining global resources with a deep understanding of the local market, Yili aims to deliver various innovative and high-quality dairy products that bring enjoyable experiences to families across the world.