Yandex Empowers Telecom Operators to Develop AI Products

Jakarta (ANTARA) - Yandex, a global technology company known for its machine learning-based services, has introduced a specific initiative for the Indonesian telecommunications industry to accelerate the development and launch of artificial intelligence (AI) products on a national scale.

“Telecommunications operators are in an ideal position to drive AI adoption to the wider public. This is primarily because they possess large user bases, trusted brands, and mature infrastructure distribution, which serve as essential foundations for launching AI products at a national scale,” said Alexander Popovskiy, CEO of Yandex Search International.

The initiative, titled “AI for Telecommunications Operators,” offers three collaboration schemes. Operators can integrate their services into existing Yandex AI products, adopt Yandex technology into their own ecosystems, or launch their own AI products using Yandex technology under their respective brand identities.

Yandex noted that this move is relevant to current market conditions in Indonesia. A recent AI survey by Kumparan shows that 97 per cent of respondents acknowledge that AI plays a role in their daily lives, with the highest usage found in information searching (80 per cent), communication and translation (70 per cent), and assisting with work or tasks (68 per cent).

The Ministry of Communication and Digital (Komdigi) also noted that the AI adoption rate in Indonesia has reached 92 per cent, emphasising AI as one of the pillars of national productivity.

Given this high level of adoption, Yandex believes that telecommunications companies, which have high consumer interaction and deep knowledge of the local market, are capable of delivering more personalised AI products compared to global AI services, which tend to be generic or designed for a general audience without differentiating specific user needs.

Alexander added that telecommunications operators already possess all the necessary fundamental capital. “They already have millions of customers and the infrastructure required to reach the public extensively. They only need the right tools and the expertise that we have developed after years of building AI-based technological capacity,” he said.