Yamaha to set up firm in China

Yamaha to set up firm in China

TOKYO: Japan's second largest motorcycling maker, Yamaha Motor
Co., will set up a firm in Shanghai to oversee motorcycle and
scooter sales in China, the Nihon Keizai Shimbun newspaper said
Sunday.

The planned sales firm is due to begin operations by March to
take over brand management advertising and pricing policy from
its two production ventures in the country, the business daily
said.

The new firm aims to more than double annual sales in China to
400,000 units in 2004 from last year by enhancing sales
efficiency, it said, adding that Yamaha was asking its Chinese
partners to contribute funding for the new firm. -- AFP