Yamaha to set up firm in China

Yamaha to set up firm in China

TOKYO: Japan's second largest motorcycling maker, Yamaha Motor Co., will set up a firm in Shanghai to oversee motorcycle and scooter sales in China, the Nihon Keizai Shimbun newspaper said Sunday.

The planned sales firm is due to begin operations by March to take over brand management advertising and pricing policy from its two production ventures in the country, the business daily said.

The new firm aims to more than double annual sales in China to 400,000 units in 2004 from last year by enhancing sales efficiency, it said, adding that Yamaha was asking its Chinese partners to contribute funding for the new firm. -- AFP