Xsolla Strengthens Its Footprint in a Fast-Growing Market with Acquisition in Vietnam and Becomes the First Licensed Merchant of Record Solution in the Country
Xsolla, a global videogame commerce company that helps developers launch, grow, and monetise their games, announced the acquisition of Wetaps Corporation, a Ho Chi Minh City-based publisher that provides comprehensive regulatory coverage for co-publishing partnerships, local operations, and market support in Vietnam, as well as the launch of Merchant of Record (MoR) services in Vietnam.
As the first licensed MoR for games in the country, Xsolla offers developers an easy, regulation-compliant entry point to Vietnam’s rapidly growing gaming market through local payment methods, regulatory compliance, and publishing approvals in a single solution.
Vietnam has become a major force in the global game industry, surpassing established leaders in mobile game exports, with more than 6.7 billion downloads to date. The domestic market is projected to exceed $430 million by 2025, driven by a young mobile-first audience and some of the world’s lowest customer acquisition costs. However, international publishers still face challenges including fragmented payments, low ARPU, and regulatory requirements that are highly complex.
As interactive entertainment continues to grow globally, regional hubs are pivotal in creative production, technical innovation, and the creation of intellectual property. With Xsolla’s launch in Vietnam, these barriers are addressed. The Vietnam initiative marks an important step in ensuring the company continues to broaden access to developing markets. The move is designed to strengthen local infrastructure in Southeast Asia, accelerate go-to-market pathways, and expand a range of opportunities in the gaming sector for the future.
“Vietnam has quickly emerged as a very important domestic market and a global leader in game exports,” said Chris Hewish, President of Xsolla. “By becoming the first licensed Merchant of Record in Vietnam, we help developers and publishers overcome a range of barriers so they can grow their businesses and reach millions of new players with confidence in Vietnam.”
The Wetaps acquisition and the launch of MoR in Vietnam are part of Xsolla’s Global Strategic Partnerships Initiative (GSIP) to broaden local publishing assets and build direct-to-consumer infrastructure in high-growth markets. By combining Wetaps’ deep regulatory expertise and co-publishing capabilities with Xsolla’s global commerce platform, the company positions itself to offer end-to-end solutions to partners—from market entry to monetisation in one of Southeast Asia’s most dynamic gaming economies.
“Vietnam is one of the world’s fastest-growing mobile game markets, and this acquisition provides a foundation for Xsolla to build a diversified co-publishing business designed to bring our partners’ products to local markets,” said Ron Scott, SVP Global Strategic Partnerships at Xsolla. “From localisation and licensing to regulatory coordination and government-mandated distribution requirements, we can now deliver a complete solution. This transaction also accelerates our strategy to expand local publishing assets to support our global direct-to-consumer business.”
Key advantages of Xsolla Vietnam include:
Market entry acceleration: developers can launch their products quickly through an established approval framework.
Regulatory compliance: streamlined procedures and reduced risk, supported by strong relationships with government regulators.
Local payments: access to more than five major local payment methods such as MoMo, ZaloPay, and Napas
Revenue optimisation: effective payout structures and optimal revenue sharing.
Localised support: curated partner network and customer support tailored to the Vietnam market.
Developers and publishers interested in entering the Vietnam market or learning more about Xsolla’s global commerce and co-publishing solutions can visit xsolla.com/vietnam.
For more information on Xsolla’s release notes, please visit: https://xsolla.com/release-notes/march-2026
About Xsolla
Xsolla is a global commerce company providing a suite of tools and services to help developers overcome the inherent challenges of the video game industry. From indie to AAA, many companies partner with Xsolla to help them fund, distribute, market, and monetise their games. Bolstered by a strong belief in the future of video games, Xsolla is committed to delivering opportunities together and continues to provide fresh resources for creators. Headquartered in Los Angeles, California, Xsolla operates as Merchant of Record and has helped more than 1,500 game developers reach more players and grow their businesses worldwide. With more routes to profitability and more ways to win, developers have everything they need to enjoy the game.
For more information, please visit xsolla.com
About Wetaps Corporation
Wetaps Corporation is a Ho Chi Minh City-based video game and digital entertainment publisher. As one of a small number of G1-licensed companies for online game operations in Vietnam, Wetaps provides regulatory coverage for co-publishing partnerships, local operations, and market support for Vietnam.