Xsolla Expands Global Payment Coverage to 18 Markets with Six Trusted Local Payment Methods to Help Developers Reach New Players Worldwide
Los Angeles — (ANTARA/Business Wire) — Xsolla, a global video game commerce company that helps developers launch, grow and monetise their games, today announced a major expansion of its global payments portfolio in 18 markets across Europe, the Middle East, Africa and Asia. As developers continue to expand into fast-growing and emerging markets, the expansion will enable developers to reach new paying users, improve conversion rates, and provide payment convenience tailored to players’ local preferences.
New payment methods supported include:
Local Amazon Pay in Japan. With more than 100 million registered Amazon Japan accounts, this method provides payment convenience fully localised in Japanese yen.
Zain Cash in Iraq, which broadens access to mobile-based payment options in a rapidly developing economy. The service uses a mobile phone number as the primary digital identity and leverages the widespread use of mobile phones among a population of more than 40 million.
Tamara operating in Saudi Arabia and the United Arab Emirates. The service offers a flexible Buy Now, Pay Later (BNPL) option and serves more than 15 million users across two markets with the highest consumer spending levels in the region. BNPL usage in the two markets reaches 31–42% among consumers, making Tamara a preferred online payment method.
M-Pesa in Tanzania. The service opens access to the country’s leading mobile money ecosystem, with more than 26 million accounts, representing around 40% of the market.
Zamtel in Zambia. The service supports mobile money transactions in an increasingly connected market, reaching more than 4.3 million customers and commanding more than 20.5% market share. It helps bring digital payment access to a large portion of the population.
Aircash apps and vouchers available in 12 European countries, including Germany, Italy, Spain, Poland and Austria. The service offers a digital wallet option and localisation of vouchers. With the largest market share of around 12.6% in Croatia and a network of over 200,000 cash-in points across Europe, Aircash is expanding across Central and Eastern Europe and key European markets to reach new users in digital finance.
The integrations above provide smooth, localised payment experiences, enabling players to pay in familiar currencies and with trusted local methods. Consequently, trust and in-game purchase conversion rates can be improved. For game developers, the integration further broadens global reach in developing and high-growth markets, while simplifying operational procedures and removing the need for local infrastructure or bespoke payment integrations.
“Localized payments are one of the most powerful drivers of conversion and growth for video game developers,” said Chris Hewish, President of Xsolla. “By expanding our payment coverage in 18 markets, we give developers everything they need to reach players with payment methods they already trust, without adding complexity to their operational procedures.”
For more information about Xsolla Payments, please visit: xsolla.pro/rn26payments
About Xsolla
Xsolla is a global commerce company providing a range of reliable tools and services to help developers solve intrinsic challenges in the video game industry. From indie to AAA, a wide range of companies partner with Xsolla to help them fund, distribute, market and monetise their games. With a strong belief in the future of video games, Xsolla is committed to delivering opportunities together and continuing to provide new resources for creators. Headquartered and registered in Los Angeles, California, Xsolla operates as the merchant of record and has helped more than 1,500 game developers reach more players and grow their businesses worldwide. With more routes to profitability and ways to win, developers have everything they need to enjoy the game.
For more information, visit xsolla.com
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Contacts
Media Contacts
Derrick Stembridge
Vice President, Global Public Relations, Xsolla
d.stembridge@xsolla.com
Source: Xsolla