Xsolla Announces Reseller Program to Help Game Developers Open New Revenue Streams in Local Markets
Los Angeles–(ANTARA/Business Wire)– Xsolla, a leading global video game payments services company, today announced the Xsolla Reseller Program, a new product designed to help game developers scale their business and capture untapped revenue in local markets without the need to build infrastructure. The program was launched to a selected group of resellers and distributors in Southeast Asia and Latin America, and will be expanded to other regions throughout 2026.
As game developers seek global growth, they face fundamental infrastructure challenges: billions of dollars of revenue remain untapped in cash-dependent developing countries, such as Southeast Asia, Latin America, the Middle East, and North Africa, where players purchase digital content through local distribution partners. In an already mature digital economy, many developers are seeking to broaden their reach and distribute digital inventory at scale through more partners and channels.
“Most game developers face the same challenge when expanding globally: they lack local infrastructure and direct access to regional markets, especially if developing their presence independently is slow, expensive, and operationally complex,” said Chris Hewish, President of Xsolla. “Xsolla Reseller Program addresses this by functioning as an infrastructure layer between developers and locally vetted resellers. We will start with markets where reseller infrastructure is the primary means for players to access digital content, i.e., Southeast Asia and Latin America, and then expand from there to provide a unified global experience for a range of game developers.”
The Xsolla Reseller Program is designed to transform this untapped global demand into a controlled revenue stream by connecting game developers with locally verified resellers via a central platform that handles communications, onboarding, compliance, fraud protection, and customer support.
Key benefits include:
Maintaining full control over regional distribution strategy with SKU Availability Controls that determine which products are sold, where they are available, and which official partners can distribute them
Ensuring compliance across reseller partnerships through the Verified Reseller Approval Process, including business validation, financial checks, ongoing transaction monitoring, and partner approvals controlled by the publisher
Securing revenue by eliminating arbitrage and price abuse through geofenced key distribution and built-in fraud prevention that locks keys by region
Reducing operational costs with Global Payout Infrastructure that automates tax documentation in compliance with local requirements in more than 150 countries
Optimising performance and driving effective distribution strategies with the Integrated Reseller Analytics Dashboard providing clear visibility into reseller activity, transactions, regional trends, and channel effectiveness
Game developers interested in joining the early access programme can learn more and apply at https://xsolla.pro/Reseller-Program
About Xsolla
Xsolla is a global commerce company with a range of devices and reliable services to help developers address inherent challenges in the video game industry. From indie to AAA, studios partner with Xsolla to help fund, distribute, market, and monetise their games. With a strong belief in the future of video games, Xsolla is committed to delivering a range of opportunities together and continues to provide new resources for creators. Headquartered and registered in Los Angeles, California, Xsolla operates as merchant of record and has helped more than 1,500 game developers reach more players and grow their business worldwide. As more paths to profit and success exist, developers have all they need to enjoy the game.
For more information, visit xsolla.com
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Contacts
Media Contacts
Derrick Stembridge
Vice President of Global Public Relations, Xsolla
d.stembridge@xsolla.com
Source: Xsolla